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  • February 3, 2012

AM Inbox: JCPenney rebranding launch

>>2011 Halls of Fame: Design Hall of Fame, Oopsy Hall of Fame and Subject Line Hall of Fame

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

JCPenney, 2/1 — Fair and Square Begins Now
After a few shouty, confusing emails, JCPenney launches their rebranding and repositioning. JCPenney has taken some heat for the “Noooo!” pre-launch campaign, but what I’ve seen post-launch looks promising. The new logo is patriotic while also mirroring the box of a day on a calendar, which appears to be central to their new positioning. I’m interested to see how these new brand elements are brought into their email design.

Feb. 1, 2012 JCPenney email
View this email full-sized.

Norm Thompson, 2/1 — Warm-Ups that make you go AHHH | Free Shipping
This email is pretty vanilla…but then they added a talking dog. I saw that, I smiled and suddenly I was paying more attention to this email. Look for opportunities to add your own little moments of delight to your emails.

Feb. 1, 2012 Norm Thompson email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Musician’s Friend, 1/31 — Save 15% During The Groundhog Day Sale Event!
Wayfair, 1/31 — Coronate yourself MVH (Most Valuable Host)
J. Jill, 2/1 — We've got your look for the big game + 20% off!
Blue Nile, 2/1 — Valentine’s Day Tips & Advice Just For You + 10% Savings
J&R, 1/31 — Hey Cupid, Go Cutting Edge This Valentine's Day!
Spiegel, 2/1 — 60% OFF Your Perfect Valentine’s Day Dress!
Abercrombie & Fitch, 2/1 — Get her the prettiest gifts for Valentine's Day at Gilly Hicks!
Coach, 2/1 — Love at first sight.
Oriental Trading, 1/31 — Over 900 egg-cellent deals starting at $2, shipped free
Ann Taylor, 1/31 — Off The Cuff: Spring's New Statement Maker + Take An EXTRA 40% Off Sale Styles!‏
Lane Bryant, 2/1 — 5 New Trends That Will Have You Looking Great
Omaha Steaks, 2/1 — Overstock Alert: 1071 Filet packages at low prices
Bluefly, 1/31 — Valued Customer, We have a new address- Please add us to your safe sender list.‏
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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