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  • July 10, 2008

AM Inbox: J. Jill redesigns their emails ahead of holiday season

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

J. Jill, 7/9 — Favorite summer styles up to 60% off. Over 200 new markdowns.
J. Jill has redesigned their emails in conjunction with a website relaunch apparently. It would have been nice had they mentioned their website relaunch in their emails and pointed out any improved features (see Website Relaunches and Email Redesigns Should Go Hand in Hand). The redesign appears to be purely cosmetic, with more muted colors and a new logo. As with their email design, they’re not making good use of the space to the right of their logo. They could use that space for their preheader text or for links to their online catalog and perhaps search box, as they do on their site.

Over the next three months is an ideal time to wrap up any site redesigns before the holiday season is in full gear. About four weeks from now I’ll be releasing the 2008 Retail Email Guide to the Holiday Season, but in the meantime you can check out the 2007 Guide to Gearing Up for the Holiday Email Season.

Here’s the new design…

Click to view larger

…and here’s the old design from a July 6 email:

Click to view larger

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sony, 7/9 — Save up to $300 on Sony VAIO PC Campus Value Packs
Saks Fifth Avenue, 7/9 — Marc by Marc Video Trunk Show
Neiman Marcus, 7/9 — FREE SHIPPING AT ANY PRICE + Eileen Fisher Fall Preview
Sephora, 7/9 — 12 scents to love + 7 free eye samples
TigerDirect, 7/9 — 100 Inflation Busting Deals Under $100
Bluefly, 7/9 — Win $1000 of Luxury Loot Every Day - Sweeps Starts Today

Drs. Foster & Smith, 7/8 — Car Travel Safety Tips
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