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  • November 19, 2009

AM Inbox: Isolated microsite or subscriber profile builder?

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Neiman Marcus, 11/18 — STYLE RADAR tracks fashion as it happens‏
In this email, Neiman Marcus promotes their new Style Radar, which presents products that fit into various style categories. It’s hard not to see echoes of Spiegel’s style segmentation efforts (see Mar. 17, 2008 AM Inbox) in this, but I think Neiman Marcus has given it a fresh enough twist to make it their own, with their style and city categories. The big question now is whether these styles will stay isolated on the microsite or whether they’ll be integrated in subscribers’ profiles and used for segmentation and serving up dynamic content.

Animated portion of this Nov. 18, 2009 Neiman Marcus email

Bluefly, 11/18 — Haute for the Holidays...Glam NEW Looks Starting at 30% Off‏
This is my favorite holiday header so far. Normally, the animation has the fly doing a simple little loop over to the forward-to-a-friend link. Throwing in the little aerial snowflake is simple, eye-catching, seasonal, and secular. Delightful!

Click to view this Nov. 18, 2009 Bluefly email full-sized

And here’s the animated portion of the header:

Hit 'Refresh' on your browser to see the animation in this Nov. 18, 2009 Bluefly email from the beginning

SUBJECTIVITY SCANNER: Select noteworthy subject lines
SmartBargains, 11/18 — An EXTRA 25% off EVERYTHING It's Better Than Black Friday!
Sears, 11/18 — May your Holidays be bright with these energy-efficient LED Christmas lights, now 33% off‏
Bed Bath & Beyond, 11/18 — Holiday Tips from Real Simple!
Finish Line, 11/18 — The Holiday's Hottest Shoe!---Get Free Shipping!
Frederick’s of Hollywood, 11/18 — Get glam holiday gifts, with a free gift for you.
Nordstrom, 11/18 — Holiday Dazzle: Find Your Perfect Look for Every Occasion‏
Orvis, 11/18 — FREE shipping - Find the perfect accessory for every man on your list.
Lillian Vernon, 11/18 — A Gift to Fit Anyone on Your List‏
Brookstone, 11/18 — FREE SHIPPING ON $90 Purchases--Shop Hot, New Gifts‏

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