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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • May 14, 2013

AM Inbox: Introducing Deal of the Hour

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Coach Factory Online, 5/10 -- Now $79: Deal #1 at the Deal of the Hour Event!
Move over Deal of the Day… Coach Factory Online has started rolling out Deal of the Hour campaigns. A surefire way to keep the serious shopaholic engaged, Coach is offering twelve deals with special pricing, with a new deal every hour, on the hour. In order to avoid flooding their subscriber's inboxes with a dozen emails in one day, Coach sends the emails for a third of the deals: #1, #4, #7, and #10. Ordinarily, four email in one day from a single retailer would constitute over-saturation in my book, but I think it works in this case. Enough to keep the sense of urgency going, but not so much as to be obnoxious.






































SUBJECTIVITY SCANNER: Select noteworthy subject lines
fredflare.com, 5/13 -- Just charge it
The Container Store, 5/13 -- Our Travel Buyer's 5 secrets to a great trip
Mark and Graham, 5/13 -- Free shipping on all gifts for the graduate
Spiegel, 5/13 -- Work It! Extra 30% OFF New Workweek Styles
Harry & David, 5/13 -- Shop Now And Save Up To 50%
BabiesRUs, 5/13 -- Want to Save on Top Brands? It’s Your Lucky Day!
LOFT, 5/13 -- NEW arrivals: Summer kind of wonderful
Walmart, 5/13 -- Special Buys? ✓ Clearance? ✓ More cash in your wallet? ✓
Anthropologie, 5/12 -- A breeze of a blouse.
west elm, 5/12 -- Just pick the place...
J.Crew , 5/12 -- Beauty and the beach (and shop our sale, in stores & online)
ModCloth.com, 5/12 -- Everyone's buzzing about... 1920s-inspired fashion!
Lowes Home Improvement, 5/12 -- Final Day? We Prefer Grand Finale.
Harry & David, 5/10 -- Save Up To 50% In Our Spring Fling Event!





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