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  • November 9, 2012

AM Inbox: If it bears repeating

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Wayfair, 11/7 — Our gift to you this holiday season: Faster delivery, free shipping on big stuff, and a TV debut.
Similar to how Kmart and Toys “R” Us have been promoting layaway for well over a month and how Eddie Bauer and Nike dedicated emails to telling subscribers about their holiday free shipping offers (see Nov. 6 AM Inbox), Wayfair dedicates this email to listing ways that they are making holiday shopping easier for their customers. The next step with emails like this is to repeat key messages in the subsequent emails so that subscribers that missed this email are still exposed to the message, as well as to remind those that did read the email. If a message is really critical, it bears repeating over and over. That’s especially true of shipping policies during the holiday season.

Nov. 7, 2012 Wayfair email

Gilt, 11/7 — Steven Alan, Calvin Klein Underwear, Harry's of London, Fluorescent Palace, French Connection, Fall Caps: Under $50, Sweater Steals Under $49, Sam Edelman, Ports 1961 and More Start Today at Noon ET
Gilt is all about limited time assortments, but products are generally available for a few days unless they sell out. This Freefall Sale amps that up significantly, with the sale lasting just 4 minutes! That’s taking flash sales to a totally new level of here and gone. It’s a level of impulse buying that likely only works for very low-consideration products, unless shoppers could preview the products.

Nov. 7, 2012 Gilt email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Avon, 11/7 — HO HO HOME!
HP, 11/7 — Impress: Give the Gift of Technology
Norm Thompson, 11/7 — Take 15% off your order! Make merry with marvelous holiday looks.
JC Whitney, 11/7 — Valued Customer, keep your holiday budget in check
The Children’s Place, 11/7 — You're Invited to a Holiday Party!
Wayfair, 11/7 — Give your guests the best: spare room makeover must-haves and up to 60% off travel gear.
Neiman Marcus, 11/7 — Gourmet Food for Thanksgiving
Ross-Simons, 11/7 — Daily Deal: Thanksgiving Table Essentials Starting at $39.95
Macy’s, 11/7 — Like, tweet, pin & more! Connect with Macy's now.
Coach, 11/7 — Coach Supports Hurricane Sandy Relief
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