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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • February 9, 2009

AM Inbox: If a tree falls in the forest...

>>I’m at the Email Evolution Conference until Thursday. Follow me on Twitter for updates from the show.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Costco, 2/6 — Only 3 Days Left! Have You Ordered Her Flowers Yet?
If you include your mailing address but no one can see it, did you really include it? No, you didn’t, which means that you weren’t in compliance with CAN-SPAM. That’s what happened in this Costco email, where all the fine print was rendered in white text on a white background so that all you could see was the links (and you could barely see those):

Click to view this Feb. 6, 2009 Costco email full-sized

The text only shows up once you highlight it:

Click to view this February 6, 2009 Costco email full-sized

Furniture.com, 2/7 — Celebrate Presidents' Day: 25% Off Site Wide!
Furniture.com gives us our first reference to Presidents Day. Explore Presidents Day tag.

Click to view this Feb. 7, 2009 Furniture.com email full-sized

Abercrombie & Fitch, 2/6 — Abercrombie & Fitch introduces GillyHicks.com‏
In this email, Abercrombie does a nice job of succinctly introducing us to their cheeky Australian cousin, Gilly Hicks (clickthrough to see just how cheeky). They (1) explain their relationship to Gilly Hicks, (2) describe what they make, (3) explain that they’re now selling online (hence the reason for this email), (4) provide a shopping link, and (5) give A&F subscribers an opportunity to receive Gilly Hicks emails. It’s very tight. The only thing that’s odd is that the email is over 900 pixels wide. I almost didn’t notice that the picture was being cut off.

Click to view this Feb. 6, 2009 Abercrombie & Fitch email full-sized

Sephora, 2/7 — 10 days of free Bare Escentuals!
Having used their email program to spur product reviews, Sephora is now using email to promote the availability of their product reviews on their mobile site, m.sephora.com. Product reviews are a big driver of online sales and now will help drive in-store sales as well for customers with mobile internet access.

Click to view this Feb. 7, 2009 Sephora email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Costco, 2/6 — Only 3 Days Left! Have You Ordered Her Flowers Yet?
Hallmark, 2/6 — A free card offer, just in time for Valentine's Day!‏
Harry & David, 2/7 — Hurry – Get a FREE Express Delivery Upgrade for Valentine's Day!
Frederick’s of Hollywood, 2/6 — Valentine's is almost here - there's still time.
Disney, 2/6 — Take 25% Off Gifts For Your Valentine!‏
RitzCamera, 2/7 — Valentine's Day Gifts, February Clearance, and $25 Off Offer‏
J. Crew, 2/6 — Forecast? Freezing. Up to 30% off select women's sweaters. In stores and online.‏
Kohl’s, 2/6 — Kohl's Cash-In Sale, get $10 in Kohl's Cash for every $50 you spend!

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