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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Nordstrom, 5/20 — Half-Yearly Sale for Women & Kids: Save 33% or More! Twice the Rewards Points (Details Inside)
When looking at share-with-your-network (SWYN) functionality, there’s much to be learned from our experiences with forward-to-a-friend (FTAF). For instance, if you stick a FTAF link in the footer of your email, you’ll see forward rates of well under 1%. However, if you integrate a FTAF link into your message—as AbeBooks has done before (see July 21 AM Inbox)—then your forward rate grows multifold. Nordstrom applies this wisdom to their use of SWYN in this email, putting an appeal to share the news of this sale via Facebook and Twitter. They are the first major online retailer that I’ve seen do this.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
J. Jill, 5/20 — Holiday weekend forecast? Amazing Memorial Day savings!
Macy’s, 5/20 — Memorial Day Sale: Free Shipping + incredible limited-time specials!
Lands’ End, 5/20 — Save 30%! Memorial Day Sale for swimwear & more + FREE SHIPPING
Coldwater Creek, 5/20 — 25% off EVERYTHING...Enjoy Memorial Weekend Savings!
Chadwick’s, 5/20 — 250 items from only 9.99! The MEGA Memorial Day Sale is Here!
Williams-Sonoma, 5/20 — Gifts for Dad: Personalized Grill Tools
Blue Nile, 5/20 — Free Engraving on Graduation Gifts, Wedding Rings, Charms & More
FTD, 5/20 — Honor Your Graduate and Save 15% Sitewide
Bed Bath & Beyond, 5/20 — Wedding gifts for happy guests, happy couples, happily ever afters.
J&R, 5/20 — Why You'll Love a Mac!
Cabela’s, 5/20 — Food Tastes Better Cooked Outdoors
PC Connection, 520 — May Daily Giveaway - Write a Review...Win an iPod!
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