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  • May 22, 2009

AM Inbox: How to boost the sharing of your emails

>>Email Navigation Differs Radically from Website Navigation: Download this new reportlet.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Nordstrom, 5/20 — Half-Yearly Sale for Women & Kids: Save 33% or More! Twice the Rewards Points (Details Inside)
When looking at share-with-your-network (SWYN) functionality, there’s much to be learned from our experiences with forward-to-a-friend (FTAF). For instance, if you stick a FTAF link in the footer of your email, you’ll see forward rates of well under 1%. However, if you integrate a FTAF link into your message—as AbeBooks has done before (see July 21 AM Inbox)—then your forward rate grows multifold. Nordstrom applies this wisdom to their use of SWYN in this email, putting an appeal to share the news of this sale via Facebook and Twitter. They are the first major online retailer that I’ve seen do this.

Click to view this May 20, 2009 Nordstrom email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
J. Jill, 5/20 — Holiday weekend forecast? Amazing Memorial Day savings!
Macy’s, 5/20 — Memorial Day Sale: Free Shipping + incredible limited-time specials!
Lands’ End, 5/20 — Save 30%! Memorial Day Sale for swimwear & more + FREE SHIPPING‏
Coldwater Creek, 5/20 — 25% off EVERYTHING...Enjoy Memorial Weekend Savings!‏
Chadwick’s, 5/20 — 250 items from only 9.99! The MEGA Memorial Day Sale is Here!
Williams-Sonoma, 5/20 — Gifts for Dad: Personalized Grill Tools‏
Blue Nile, 5/20 — Free Engraving on Graduation Gifts, Wedding Rings, Charms & More‏
FTD, 5/20 — Honor Your Graduate and Save 15% Sitewide‏
Bed Bath & Beyond, 5/20 — Wedding gifts for happy guests, happy couples, happily ever afters.‏
J&R, 5/20 — Why You'll Love a Mac!
Cabela’s, 5/20 — Food Tastes Better Cooked Outdoors‏
PC Connection, 520 — May Daily Giveaway - Write a Review...Win an iPod!‏

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