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  • July 9, 2007

AM Inbox: How coding issues can make you noncompliant with CAN-SPAM

>>eTail 2007 Show Discount: Thinking of attending the eTail 2007 show in Washington, DC, on Aug. 6-9? If you’re an EEC member, be sure to use the discount code in your EEC newsletter to get 15% off the registration fee. Non-members won’t be able to see the discount code, so become a member today.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

TigerDirect, 7/7 — Price Alert: Intel 3.33ghz Vista PC $239 (No Rebates)...Hurry
TigerDirect had a coding error that essentially wiped out the bottom portion of this email. Unfortunately what was wiped out included TigerDirect’s address and the unsubscribe information, so the error actually resulted in the email not being CAN-SPAM compliant. This is yet another reason to make sure that you’re coding is solid and that you preflight test all your emails.



Drugstore.com, 7/8 — Save up to 30% on uncommonly good deals
Drugstore.com is showing us something new in this email. Instead of highlighting individual products below its opening message as they normally do, in this email they are promoting product categories. Here’s yesterday’s email (left) and an email from July 1:


SUBJECTIVITY SCANNER:
Hanna Andersson, 7/6 — All New Fall Website, Over 160 New Hannas, And School Deals, Too!
Circuit City, 7/7 — Act now—back-to-school savings at Circuit City
RadioShack, 7/8 — Take Your Life on the Road
Toys “R” Us, 7/8 — Transformers SUPERSTORE!
Overstock, 7/6 — EMAIL-ONLY FREE SHIPPING
Staples, 7/6 — 1¢ deals at Staples are back!
Sears, 7/6 — Tonight Only: Save Online from 12am-6am
REI, 7/6 — Add Some Sole to Your Summer + Teva Free Shipping
Sharper Image, 7/6 — New Deeper Discounts at Sharper Image Half-Yearly Sale!

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