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  • October 7, 2011

AM Inbox: Holiday messaging becoming primary messaging now

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Fingerhut, 10/6 — Fingerhut: Get a FREE Fleece Throw with Select Holiday Indoor Decor Purchase!
As I’ve been tweeting, 20% of top retailers have now begun their holiday email campaigns, mentioning Christmas in at least one email. The vast majority of the holiday email references so far have been in the form of secondary or tertiary messages. But we’re now at the point where holiday messaging will begin in earnest, when we’ll start seeing more and more primary messages devoted to the holiday season, as in this Fingerhut email. Holiday décor is a popular early messaging topic because many people put up their holiday decorations in November, either right after Thanksgiving or after Halloween. The next few weeks should see many retailers launching their holiday messaging. Last year, on average, retailers began their holiday campaigns 69 days before Christmas—on Oct. 17—as detailed in the 2011 Retail Email Guide to the Holiday Season.

Click to view this Oct. 6, 2011 Fingerhut email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
The Company Store, 10/6 — The Holidays Are Upon Us...
Musician’s Friend, 10/5 — Columbus Day Instant Savings Up To 15% - Coupon Code Inside!
Macy’s, 10/5 — Columbus Day Sale: Extra 15% off + Free Shipping!‏
The Children’s Place, 10/5 — Columbus Day Savings Up to 75% Off - HURRY Starts Today! + 20% Savings Pass!
1-800-Flowers.com, 10/6 — Columbus Day Sale: Discover Free Shipping/No Service Charge
Barnes & Noble, 10/6 — Columbus Day Weekend Savings -- Take 15% Off One Item
Crate & Barrel, 10/5 — Get 50% off or more at the Outlet Columbus Day sale.
L.L. Bean, 10/6 — Special Offer: 10% Off Now Through Columbus Day
Sears, 10/5 — Enter to win a trip to Medieval Times + build a haunted castle at Sears Kid's Workshop
Walgreens, 10/5 — 25% OFF ALL Halloween Costumes + Up to 50% OFF Cold & Flu Season Items | 20% OFF Contacts
Linens ’n Things, 10/6 — Think Pink & Save up to 60%
Ann Taylor, 10/5 — See How We Wear Our New October Collection!
Nordstrom, 10/6 — Coat Check: This Season's Best Trends in Outerwear!
Saks Fifth Avenue, 10/5 — Rugged backwoods boots for him, for fall
Harry & David, 10/5 — Exclusive catalog preview. Your Free Delivery offer starts today!
Home Depot, 10/6 — Do More With Your PFD Check at The Home Depot
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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