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  • October 29, 2009

AM Inbox: Holiday headers debut

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Disney Store, 10/28 — Our Holiday Shop is Now Open! Share the Magic with Disney Decor‏
Disney is among the first retailers to debut their holiday header. Crate & Barrel, Kohl’s and Montgomery Ward have also launched theirs. Disney chose to dress up their logo with seasonal elements, but some of the others added a “holiday” or “gifts” link to their navigation bar or did both. I expect many more holiday headers to be unveiled over the next two weeks. For more on holiday headers, check out the Retail Email Guide to the Holiday Season.

Click to view this Oct. 28, 2009 Disney Store email full-sized

REI, 10/28 — Your REI Events Calendar for November and December‏
Using zip codes as the basis for local-store emails can be a bit dangerous. Sometimes a subscriber’s preferred store is near their work or perhaps on the way to their favorite national park. REI uses subscribers’ zip codes to determine their preferred store, but they also include prominent preference update links in case a subscribers wants to designate a different store as their favorite. Not only do they include a banner at the bottom of the email, but they also include a preference update link in their preheader text.

Click to view this Oct. 28, 2009 REI email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Lillian Vernon, 10/28 — Last Chance for Free Shipping in the Early Christmas Sale‏
The Company Store, 10/28 — Bigger Is Better - Supersized Comforters‏
Neiman Marcus, 10/28 — Resortwear for wherever you may roam‏

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