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The latest in marketing strategy, technology, and innovation.

  • November 2, 2010

AM Inbox: Holiday headers and gift services footers

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Fingerhut, 11/1 — Fingerhut: Help Us Donate to Toys for Tots - Learn More!
Now that we’ve officially flipped the calendar to November, it’s time for more holiday headers and gift services footers (GSFs) to appear and get subscribers in the holiday spirit. In this email, Fingerhut debuts both their holiday header and GSF. Their holiday header is overtly Christmas-oriented, featuring a Santa in a winter scene. Fingerhut also moved their administrative links from the right of the logo to below the navigation bar and added new links to their “Gift Finder” and “Holiday Big Book.” Their GSF focuses on providing links to gift finders for different genders and age groups at different price points. For more on holiday headers and GSFs, check out the 2010 Retail Email Guide to the Holiday Season.

Click to view this Nov. 1, 2010 Fingerhut email full-sized

Sam’s Club, 11/1 — Don't miss out. Holiday savings start today!
Sam’s Club is one of the few retailers to promote an Android app in their emails and the first among the retailers I track to promote a BlackBerry app. I keep wondering when retailers will give Android more attention. Perhaps now that it’s the No. 1 mobile OS in America more will.

Click to view this Nov. 1, 2010 Sam’s Club email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Neiman Marcus, 11/1 — Give yourself the gift of time: Buy Now, Gift Later‏
Barnes & Noble, 11/1 — Get a Jump Start on Holiday Shopping and Save up to 45% in our Gift Guide!
Sam’s Club, 11/1 — Don't miss out. Holiday savings start today!
Nordstrom, 11/1 — Enjoy Free Holiday Shipping! (Details Inside)
Blue Nile, 11/1 — Free Shipping + 10% Off When You Shop Early For Holiday Gifts‏
Williams-Sonoma, 11/1 — 15% off Tabletop Essentials for Holiday Entertaining‏
Brookstone, 11/1 — Deal of the day: Save over $140 and get ready for Thanksgiving!
Kmart, 11/1 — Xbox 360 Kinect is Coming + Announcing Double Deal of the Day‏
Bluefly, 11/1 — Weather-Proof Your Wardrobe...Stock Up On Cold Weather Essentials!
Saks Fifth Avenue, 11/1 — GUCCI Event: Cruise 2011 Collection‏
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