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  • December 29, 2006

AM Inbox: Have a Happy New Year!

My family and I are hopping on a plane tonight to head to Seattle to have Christmas 2.0 with my parents and brother so my next post won't be until the new year. But when I'm back on Jan. 3, I'll have some big news and some special farewell to 2006 posts.

Since there will be no Week-End Trends this weekend, let me give you a quick update on where we're at this week: It looks like the RetailEmail Index will fall about 35% this week, with email volume way down, especially late in the week. However, email volume on Tuesday was huge—in fact, it was the biggest of the year, with 53% of retailers sending out emails on that day. That easily bested Cyber Monday's 44% participation rate, and its echoes, which reached as high as 49% on Monday, Dec. 11. Most emails this week focused on either after-Christmas/year-end sales or on New Year's.

So with that I leave you with my final check of the inbox during 2006. From my family to yours, have a very happy New Year (with outstanding click-through rates)!


RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:

Sephora, 12/28 — NEW YEAR, NEW YOU: Brilliant Beauty Resolutions
This is another nice execution on the New Year's resolution theme, with Sephora cleverly tying resolutions to beauty products.

Lands' End, 12/29 — First resolution: Shop Winter's End Savings Event
Petsmart, 12/28 — Thank you and best wishes for 2007
DisneyShopping, 12/29 — Savings Up to 70% Plus Exclusive Shipping Offer
TigerDirect, 12/29 — All RAZR's, All Colors...FREE w/ Service Agreement...Ends 12-31
Art.com, 12/29 — 25% Off Ends TONIGHT - Last Chance to Save This Year!
Spiegel, 12/29 — Last Day to Enjoy an Extra 25% OFF Any Purchase!
Overstock, 12/29 — Year-End Liquidation + Free Shipping

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