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The latest in marketing strategy, technology, and innovation.

  • June 9, 2009

AM Inbox: Harry & David's giftlist service

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Harry & David — A message about your Harry and David account ...
In the wake of a recent purchase from Harry & David, I got this email about their new My Giftlist service, which keeps track of my gift purchases (who got them, what they got, when they got them) to make reordering easier. That’s a nice convenience. Unfortunately, the data pull to personalize my email appears to have failed.

Click to view this Harry & David email full-sized

Urban Outfitters, 6/8 — New Right Now‏
Subtle? No. Fun and eye-catching? Yes. More importantly, it’s on-brand for Urban Outfitters. If Blue Nile, Nordstrom or Williams-Sonoma sent this email it would seem really bizarre.

Animated portion of this June 8, 2009 Urban Outfitter email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Staples, 6/8 — Tech gifts for Dads and Grads at a great price
Saks Fifth Avenue, 6/8 — Father's Day Best Sellers‏
Buy.com, 6/8 — Gifts for Dad: Samsung 21.5" LCD $169.99, USB Flash Drive $7.65, Video Transfer Device $49.99, Kingston 8GB microSDHC $17.99,..‏
Williams-Sonoma, 6/8 — Perfect for Dad: Breville Panini Press & 'wichcraft Spreads‏
Omaha Steaks, 6/8 — SAVE 70% on the Dad Pack PLUS get a Free TOOL SET...3 Days Only‏
Montgomery Ward, 6/8 — Get Ready for Father's Day with NASCAR® Gear from Wards‏
Orvis, 6/8 — Free Shipping - We make it easy to find the perfect Father's Day gift.
Ann Taylor, 6/8 — New Sun Dresses Are Here‏
Coldwater Creek, 6/8 — The value of carefree crinkle skirts!‏

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