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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • April 23, 2013

AM Inbox: Happy Earth Day!


The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Rejuvenation, 4/22 -- Reduce, Recycle, REUSE! Save 25% on restored antiques & vintage items
This year, many retailers merely paid lip service to Earth Day by using it as an occasion to send promotional emails, while others employed tactics that were more environment-conscience: promoting eco-friendly products or items that help you reduce your consumption and waste, etc. This email from Rejuvenation is unique in its offer of 25% off all restored antique, vintage and salvage items. Now that's Old School recycling!

























FLOR, 4/20 -- Learn how you can help
FLOR made no direct mention of Earth Day in their Apr. 20 email send, however, the main message is definitely green: FLOR squares are recyclable! A click on the email takes the viewer to FLOR's Return & Recycle Program webpage with steps detailing the simple process. The best part is FLOR pays the shipping. :)




















SUBJECTIVITY SCANNER: Select noteworthy subject lines
Express, 4/22 -- The Moonlight Sale starts at MIDNIGHT!
Crate and Barrel, 4/22 -- Naturally beautiful.
west elm, 4/22 -- Today only! 20% off for Earth Day...
Cultivate.com, 4/22 -- Countertalk: 10 Easy Ways to Go Green in the Kitchen (Really!)
See's Candies, 4/22 -- Something for Every Mom to Love
Harry & David, 4/22 -- Send Your ♥ With A Yummy Treat Just For Mom And Save 20%
Pottery Barn Kids, 4/22 -- ★ FREE SHIPPING on your entire order! ★
The Children's Place, 4/22 -- Happy Earth Day! Wow, Up to 70% Off Clearance Blowout + FREE SHIPPING!
Petco, 4/22 -- Happy Earth Day! Shop & save on eco-friendly products!
Tiny Prints, 4/21 -- Need Party Inspiration? Take a Peek Inside...
Apple, 4/21 -- iPad. For all Mom does, all year long.
Crate and Barrel, 4/21 -- Eco-friendly outdoor + Our Spring Sale: up to 50% off
ModCloth.com, 4/21 -- Fancy our fine frocks?
ProFlowers Early Bird Discounts, 4/20 -- Treat Mom like a ★ with bouquets from $23.99!
J.Crew, 4/20 -- An Italian love affair (plus, an irresistible sale)
Abercrombie & Fitch, 4/20 -- Start the weekend off right and take 20% off your purchase!
west elm MARKET, 4/19 -- Weed, seed, plant + prune (20% off)
CB2, 4/19 -- 15% off our Earth Day specials. 4 days only.
The Container Store, 4/19 -- Let's talk TRASH...
The Home Depot, 4/19 -- Spring’s best Trends, Tips and Projects
Pottery Barn Kids, 4/19 -- Earth Day Savings! SAVE 20% on reusable food storage and up to 30% on lunch bags
TOMS, 4/19 -- Check out sustainable, animal-friendly Earthwise Classics in new colors
Williams-Sonoma, 4/18 -- Celebrate Earth Day + Free Shipping on Agrarian Products

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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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