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  • February 5, 2013

AM Inbox: Groundhogs and Chinese New Year

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

See's Candies, 2/2 -- Celebrate the Year of the Snake with golden treats
This email from See's stood out to me, as it's the first non-jewelry related email that I have seen marketed in relation to the Chinese New Year. See's has done a nice job designing the email in red and gold, the lucky Chinese colors. It's also nice that they coded the body copy, CTA and product text in HTML, and with the red background color. Using systems text is still the best practice in order to make the maximum impact with an email, in case viewers have images turned off. Lately, I have noticed more and more retailers taking a shortcut and eschewing best practices in their email coding, especially when there are multiple images.

















The Children's Place, 2/2 -- Groundhog Says... Stock Up for an Early Spring with 25% Off!
Petco, 2/2 -- Celebrate an Early Spring! Stock Up & Save up to 50%!
The Container Store, 2/2 -- Groundhog predicts: SPRING IS NEAR!
This trio of Groundhog Day emails stood out to me because they all were sent just a little over an hour after Punxsutawney Phil came out to make his annual prediction. This year's prediction? Early Spring! All three of these emails mentioned the outcome of Phil's prediction, which leads me to believe that each sender must have had two emails ready to send… one for each possible outcome. An added bonus: the email from Petco has a cute animation that shows Phil coming out of his hole. To view with animation, click here.

















SUBJECTIVITY SCANNER: Select noteworthy subject lines
Target.com, 2/4 -- ♥V-Day gift guide: share the love.
Anthropologie, 2/4 -- Here's why our FRESH CUTS are tee-rific.
The Home Depot, 2/4 -- Surprise Your Valentine with Flowers—Delivered
Joyus, 2/4 -- Sexy Shimmering Skin in Seconds
Coldwater Creek, 2/4 -- IT'S HERE! Welcome spring with gorgeous new arrivals.
See's Candies, 2/4 -- There's still time to ship for your Valentine!
Harry & David, 2/4 -- Receive Free Shipping On Exclusive Gourmet Chocolates - The Perfect Way To Say I ♥ You
Staples, 2/4 -- Save up to $220 inside!
Tiffany & Co., 2/4 -- The Heart of New York
J.Crew, 2/4 -- Blazers in bloom
Cultivate.com, 2/4 -- Countertalk: Cheap vs. Steap Backsplash Ideas + 5 Savvy Kitchens
LOFT, 2/4 -- Jackets hot off the hanger | 40% off select styles
Pottery Barn, 2/4 -- Hop to it! Our Easter collection is now available online & in stores
Petco, 2/4 -- Fetch their favorites during our HUGE online sale!Ross-Simons, 2/4 -- You'll ♥ it! 30% Off + Guaranteed Valentine's Day Delivery
Tiny Prints, 2/3 -- Last Call for Valentine's Day Cards, Cupid
Express, 2/3 -- Mind the Trend: Sheer Tops & Dresses, perfect for ♥ Day!
LOFT, 2/3 -- Ends today! Save 30% on everything we just unpacked
*The Children's Place, 2/3 -- It's Game Day! Catch this 25% Off Savings Pass!
Sephora Beauty Insider, 2/2 -- Our leading line-up!
Ross-Simons, 2/2 -- Big Sale, Love Letters & More...
jcpenney, 2/2 -- Free Chocolate! Need We Say More?
Anthropologie, 2/2 -- Ooh la oxfords: only $98.
CB2, 2/2 -- a mint condition.
west elm, 2/2 -- New ways to nurture your natural style...
Snapfish, 2/2 -- Share your ♥ with FREE shipping + 30% off books, offer ends soon!
The Company Store, 2/2 -- Give Your Bed a Dose of Fresh Color...
Pottery Barn, 2/1 -- Clutter making you a basket case? 20% off all baskets!
Solestruck, 1/31 -- Shake it Up. Major New Arrivals.

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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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