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  • December 15, 2010

AM Inbox: Green Monday sixth busiest email marketing day this year

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

TigerDirect, 12/13 — SALE: 23" LCD $139...55" 120Hz Web TV $1299...17.3" Laptop $399...2TB Ext HD $99...12MP Camera $49...HDMI Cable $7...Bluetooth Headset $1.99‏
As far as I can tell, this is the first reference I’ve seen a major retailer make to Green Monday in a promotional email. Over the past few years, retailers have simply referred to it as Cyber Monday III. Last year, Green Monday was the fourth most popular day of the year to send retail emails. This year, it’s currently tied for sixth place, with 64% of major online retailers having sent at least one promotional email yesterday.

Click to view this Dec. 13, 2010 TigerDirect email full-sized

Neiman Marcus, 12/13 — Fast fix: 10 On-the-Go Gifts for him & her‏
Neiman Marcus has a rich history. I love how they’ve been bringing it into their recent emails by including gift recommendations from years long past. In this email in this email, they highlight a gift recommendation from 1983 (an earlier email highlighted one from 1961). They even include a Shar-Pei in the product shot in the primary message block to link the primary and secondary messages.

Click to view this Dec. 13, 2010 Neiman Marcus email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kmart, 12/13 — Cyber Monday Deals and Free Shipping are Back!
Sears, 12/13 — It's Cyber Monday Again! Great Gift Ideas! Great Savings!‏
Toys “R” Us, 12/13 — Monday Only Cyber Sale! Save up to 60% on Thousands of Toys & Games!!
Home Depot, 12/13 — Last Day for Cyber Monday Savings + Free Shipping on Over 60,000 Products‏
Sam’s Club, 12/13 — Merry Monday means more savings!
The Company Store, 12/13 — Free Delivery Upgrade - Stress-free shopping‏
Saks Fifth Avenue, 12/13 — Top designers pick their favorite gifts to give‏
Barnes & Noble, 12/13 — Critics Agree! NOOKcolor is The Hottest Gift of the Season.
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