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  • November 25, 2009

AM Inbox: Greater focus on payment options this holiday season

>>Retail Email Guide to Multichannel Engagement: Download this free 28-page report.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Harry & David, 11/23 — 5 Ways Harry & David Makes Holiday Shopping a Pleasure (Really!)
There’s been a clear increase in messaging about payment options, from layaway to credit card deals to delayed payments. This Harry & David email mentions Bill Me Later as one of the top five reason to shop with them, in addition to stressing lower-price product options.

Click to view this Nov. 23, 2009 Harry & David email full-sized

Home Depot, 11/23 — Shop Top 10 Holiday Must-Haves Today‏
Replacing their “search” link and “Great Online Deals” button, Home Depot has added an AddThis-powered SWYN link to their header. Back in July when I collected SWYN usage numbers for the FTAF vs. SWYN reportlet, only 12% of major online retailers were using it. That number is up significantly since then, perhaps up around 20%.

Click to view this Nov. 23, 2009 Home Depot email full-sized

Dell, 11/23 — Limited Time Offer: Instant Savings on FastTrack Systems‏
With ISPs factoring in engagement metrics when deciding to deliver, junk or block mail, polls like the one in this Dell email will become more important as a tactic to generate clicks and opens. Dell’s implementation not only drives clicks in the current email, but the landing page drives interest in the next email by saying: “Thanks for taking our survey. We love hearing from you! Stay tuned for the results in next week's email.”

Click to view this Nov. 23, 2009 Dell email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Toys “R” Us, 11/23 — Now Open In A Mall Near You, Toys"R"Us Holiday Express!
Sports Authority, 11/23 — Thanksgiving Day Sale Preview + Save $25 off Your Purchase Now!‏
TigerDirect, 11/23 — Thanksgiving Week Specials Start Now!‏
Diamond.com, 11/23 — Thanksgiving Day Sale - 50% Off Plus Free Shipping‏
Cooking.com, 11/23 — Faster Thanksgiving Recipes: Turkeys, Desserts & More‏
Walgreens, 11/23 — Sneak a Peek at Black Friday Deals‏
Newegg, 11/23 — Our Pre-Black Friday Sale starts now!
Wal-Mart, 11/23 — Sneak Preview: Friday's Incredible In-Store Specials‏
Hallmark, 11/23 — Get your dog on a Hallmark card!
NFLshop, 11/23 — Free Shipping on All New York Giants Orders Over $75 + Great Gift Ideas‏
GameStop, 11/23 — Put on your holiday game face!
Crate & Barrel, 11/23 — Time to hang our whimsical handmade ornaments. Free Shipping details.‏
Orvis, 11/23 — Shop from home - Orvis makes it easy! Plus, FREE shipping.‏
Frederick’s of Hollywood, 11/23 — Tease the season— Take $10 off your $50 order.‏

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