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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • May 10, 2013

AM Inbox: Great Cross Promotions for The Great Gatsby

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

katespade.com, 5/9 -- have you met our great gatsby clutch?
This email sent by katespade.com is perfectly timed to coincide with tomorrow's release of The Great Gatsby. Other than the timeliness of the email, there doesn't appear to be any relationship to the movie. The featured product is of a classic book clutch. A click to the email takes the subscriber to a landing page where The Great Gatsby is one of 6 classic novels featured in the clutch collection. However, much like Kate Spade products, the classics never go out of style.




















Tiffany & Co., 5/2 -- The Jewels of The Great Gatsby
Every once in a while, a retail email completely sucks me in, and this one from Tiffany & Co. is a prime example of such, as I was inspired to click on every link in the main body: 1) The collection of Gatsby inspired jewelry. 2) The video that details the collaboration between Tiffany & Co. and the costume designer and production team of The Great Gatsby, and 3) The Pinterest Page.

Tiffany & Co. has got to be the brand most ideally suited for product placement for The Great Gatsby movie. I'm fairly certain I'll be dreaming of jewels and fabulous Art Deco parties all night…






































SUBJECTIVITY SCANNER: Select noteworthy subject lines
The Home Depot, 5/9 -- Up to $150 OFF—Special Buys
Anthropologie, 5/9 -- Dresses for here, there...
Tiffany & Co., 5/9 -- Tiffany Gifts for Mom Under $500
Coach Factory Onlin, 5/9 -- Perfect Picks for Summer | 12 Exclusive Deals: Tomorrow!
Spiegel, 5/9 -- Unforgettable Styles Now on Sale
Bluefly, 5/9 -- Happy Feet for All! Shoe Sale Up to 70% Off
Hallmark Gold Crown, 5/9 -- Only 3 days left to save on sweet gifts for Mom. Coupon inside.
Cabela's, 5/9 -- Time is almost up!
Harry & David, 5/9 -- 20% Off + Last Chance To Send Treats For Mother's Day!
Foot Locker, 5/8 -- Approved Styles You Need to be Seen In.
Wayfair, 5/8 -- ✿New styles in full bloom.
Bluefly, 5/7 -- Almost Over: Extra 10-50% off Every Mother-Lovin' Thing

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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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