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  • August 8, 2008

AM Inbox: Going for the gold

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Blair, 8/7 — Gold. Silver. Bronze. You pick and save big.
Ever-topical Blair has a bit of fun with this Olympic-themed email. TigerDirect also mentioned the Olympics in their email yesterday (see Subjectivity Scanner below). And Home Depot (see Aug. 1 AM Inbox and July 28 AM Inbox) and Ralph Lauren (see July 3 AM Inbox) have both highlighted their sponsorship of the Games.

RadioShack, 8/7 — Gear up for back to school with free online courses.
RadioShack has been promoting their online courses regularly this year (see June 10 AM Inbox). In this email they promote a slate of back-to-school oriented classes. Since they’re promoting their online courses so much, I assume that they are driving sales. Beyond that, it’s really differentiating them in the inbox from their competitors.

Click to view RadioShack email larger

SUBJECTIVITY SCANNER: Select noteworthy subject lines
TigerDirect, 8/7 — Gold Medal Deals: Lenovo 4gb PC + 19" LCD $499...Lenovo 2gb Laptop $549 - Ends 8/10
Costco, 8/7 — 3 Great Offers For Back To School!
Nascar, 8/7 — Gear Up for Back to School
Toys “R” Us, 8/7 — Only 3 Days Left for Great Deals on Learning Toys, Back to School & More!
Fingerhut, 8/6 — Prep your room and get a free fleece blanket with any product order
Office Depot, 8/6 — Hot Back to School Deals + 10% Off Your Order
Bloomingdale’s, 8/6 — Keep It Light With Men's Denim + Free Shipping
Eddie Bauer, 8/7 — NEW! Our most flattering, comfortable jeans. Ever.
Sephora, 8/6 — Makeup artist must-haves. Their #1 faves!
ShopNBC, 8/6 — Limited Quantities Sample a Taste Now
Victoria’s Secret, 8/6 — Take 2! VS COTTON Bras, 2/$40. In sizes 32B - 38DD.

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