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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • July 24, 2012

AM Inbox: Going for the gold!

Cross-Channel Marketing Report 2012from Econsultancy, in association with Responsys, is a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising, and use of mobile for marketing. Download.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Musician’s Friend, 7/23 — Save Up To 15% When You Go For The Gold
With the 2012 Olympics starting this Friday, I expect to see more references to the Games. Medal references, like the one in this Musician’s Friend email, will be popular, just like they have been in the past, as in this Blair email (see Aug. 8, 2008 AM Inbox). My favorite Olympics reference in recent years was when Road Runner Sports used the word “Phelpsian” to describe the size of a sale (see Aug. 25, 2008 AM Inbox).

July 23, 2012 Musician’s Friend email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Barnes & Noble, 7/23 — Olympic-Size Savings on Books, Toys, Travel Guides & More
Ross-Simons, 7/23 — Christmas in July! CLEARANCE SALE Starts Now
Chadwicks, 7/23 — Preseason Sale...it's like Christmas in July!
Sears, 7/23 — Cyber Monday Alert: Extra 5-15% off + top 10 weekly deals
Target, 7/23 — It's Cyber Monday: Get exclusive savings for TODAY ONLY!
Sam’s Club, 7/23 — Save on the latest technology for College
Brookstone, 7/23 — Save 30% on 3 or more outdoor furniture covers
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