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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • August 23, 2011

AM Inbox: Gilt announces opening of Facebook Store

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:


Gilt Groupe, 8/22 — Oliver Peoples, Mosley Tribe & Paul Smith Sunglasses, Di Bianco, Original Penguin, Overhead Lighting, Summer Blow Out: Up to 70% Off Tees, Tanks and Shirts and more Starts Today at Noon ET

Gilt Groupe is the second retailer to tell subscribers that they have a Facebook Store. GameStop was the first, mentioning it eight months ago (see Dec. 13, 2010 AM Inbox). While GameStop included just a small mention of their Facebook Store, Gilt includes a banner to announce the Gilt Facebook Store and uses a “Facebook Store” ribbon over several content block images to indicate that clicking though takes subscribers to Facebook.


Click to view this Aug. 22, 2011 Gilt Groupe email full-sized


Coldwater Creek, 8/22 — Wear Now. Love forever.‏

Coldwater Creek gives us the latest animated gif that helps subscribers assemble outfits. Recently, J. Jill points out the pieces that an outfit is composed of (see Aug. 15 AM Inbox) and earlier this year Urban Outfitters rotated though different combos of tops and bottoms (see Apr. 21 AM Inbox). In Coldwater Creek’s email, the animation shows how layering can take an outfit from summer into fall.


Animated portion of Aug. 22, 2011 Coldwater Creek email

SUBJECTIVITY SCANNER: Select noteworthy subject lines

Kohl’s, 8/22 — Don't be Late for Class: Best Fall Trends are Here!

Staples, 8/22 — Up to 60% savings — from backpacks to everything that goes in them!

Norm Thompson, 8/22 — 15% Off Everything! Easy Outfits 101.

Home Depot, 8/22 — Labor Day Savings: Up To 60% OFF Overstock Items

Ralph Lauren, 8/22 — Official 2011 US Open Apparel Has Arrived

Williams-Sonoma, 8/22 — Enjoy A Perfect Espresso - Visit Your Local Store Today

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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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