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  • December 4, 2012

AM Inbox: Gift services footer and gift guide banner

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Lands’ End, 11/29 — 40% off 1
Gift services footers (GSFs) pull together many service-related links all in one handy package. Links to order-by deadlines, returns policies, gift wrapping services, buy gift cards, gift guide links—all of these can find a home in a GSF, which—as the name implies—are typically positioned at the end of an email before the footer text. The GSF in this Lands’ End email is among the largest I’ve seen. Lands’ End has used GSFs for years so I interpret the space that they’re dedicating to this as a sign that they’ve performed well for them in the past, that subscribers have reacted positively to surfacing these links so prominently.

Nov. 29, 2012 Lands’ End email

J&R, 11/29 — Love To Give: The Sony Holiday Sale
Gift guide banners are also a staple during the holiday season. The one in this J&R email is an update of the one they used last year (see Dec. 6, 2011 AM Inbox). This year’s is monochromatic, which perhaps helps distinguish it from the rest of the email’s content, and not only has a headline but an introductory deck to go with it. What I like most about this gift guide banner is that it has the potential to be rather touch-friendly on a full-sized tablet.

Nov. 29, 2012 J&R email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Neiman Marcus, 11/30 — #Holiday24 TARGET + NM
eBags, 11/29 — It’s on her wish list, even if she doesn’t know it.
Lowe’s, 11/29 — It's All About the Tree.
Home Depot, 11/29 — Only the Best Trees – Delivered to Your Door!
Coldwater Creek, 11/29 — CYBER WEEK CONTINUES! Enjoy 30% off & ship free!
Overstock.com, 11/29 — LAST DAY OF CYBER WEEK DEALS - 10% OFF COUPON
Walmart, 11/30 — Hours left! Cyber Week Specials end today + Shop toys by age + electronics values
Northern Tool, 11/29 — Cyber Week Deals Going Fast + Free Gift Card
SmartBargains, 11/29 — Just 24 Hours Left: Cyber Week Bargains End Tomorrow
Dick’s Sporting Goods, 11/30 — Cyber Week Deals End Tomorrow- Don't Miss Out!
Cooking.com, 11/30 — Limited Time! Cyber Deals Extended Just For You!
Target, 11/30 — Hurry! Cyber Week Sale ends Saturday.
TigerDirect, 11/30 — Black Friday II: New $199 Acer Chromebook (Tiger Exclusive) | 1TB HD $59 and more
OfficeMax, 11/30 — See December 2 Ad + It's Black Friday EVERY Friday
J&R, 11/30 — Back2Black Weekend Sale
Del, 11/29 — 12 Days of Deals coming your way.
JCPenney, 11/29 — And To All A Good Night [promoting sleepwear]
Ralph Lauren, 11/29 — Perfect Cold-Weather Styles
Ann Taylor, 11/29 — Just In! Our Winter Collection Is Here...
Saks Fifth Avenue, 11/29 — Get Free Shipping, Free Returns, Free Gift Box & Bow

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