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  • December 5, 2008

AM Inbox: Gift cards getting extra attention this year

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Ralph Lauren, 12/3 — It's Better To Give AND Receive
In addition to Spiegel selling gift cards at 20% face value in an email last month and at 25% off on Cyber Monday, Ralph Lauren is offering gift card buyers an incentive of 15% off their merchandise purchase when they buy a gift card of $25 or more. Between that and retailers like Ann Taylor (see Nov. 24 AM Inbox) and Eddie Bauer (see Nov. 26 AM Inbox) trying to convince consumers that they will indeed be around after the holidays to honor gift cards, gift cards have received more attention than usual in email messaging this year this early in the season.

Click to view this Dec. 3, 2008 Ralph Lauren email larger

Harry & David, 12/3 — TAKE 20% OFF your $125 order!
Animated gifs don’t have to beat subscribers over the head. Here’s a subtle application, one that helps draw the eye down the email and encourage scrolling.

Click to view this Dec. 3, 2008 Harry & David email larger

And here’s the animated portion of that email:

Animated portion of Dec. 3, 2008 Harry & David email

Eddie Bauer, 12/3 — Sweaters: Buy One, Get One 50% Off!
Eddie Bauer is the latest retailer to announce the launch of a wish list. Orvis (see Nov. 18 AM Inbox), Ross-Simons (see Nov. 12 AM Inbox) and Toys “R” Us (see Oct. 29 AM Inbox) have also launched gift registries (wish lists) this holiday season. Explore Wish Lists tag.

Click to view this Dec. 3, 2008 Eddie Bauer email larger

Sephora, 12/3 — 10 ways to kiss
A nice, short, intriguing subject line from Sephora promoting their top 10 lip gloss gift sets. You could easily see this as a cover line on Glamour or Cosmopolitan, which I think really speaks to their audience.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Blair, 12/3 — Deal #3: our favorite holiday fleece from $9.99
Fingerhut, 12/3 — Don't miss out on daily deals from Fingerhut
Lillian Vernon, 12/3 — Another Round of Our Weekly Specials - See Our Deepest Discount Yet!
Ross-Simons, 12/3 — Save 30% during our Cyber Celebration Sale!
Alibris, 12/3 — Order by December 11 to save on shipping
Hallmark, 12/3 — Easy-to-Make Holiday Cards. We'll Mail Them.
Coldwater Creek, 12/3 — Limited time: 25% off everything + Free Shipping...Merry shopping!
Kmart, 12/3 — Email Exclusive Free Shipping, No Threshold. Today Only!
J. Jill, 12/3 — Surprise-Delight-Inspire. Gifts from under $25. Plus, save 20%!
Road Runner Sports, 12/3 — All-Time Top Gift Picks Make Christmas A Piece Of Cake
Orvis, 12/3 — Just in time, 20 new men's watches. FREE Shipping.

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