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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • December 6, 2012

AM Inbox: Geotargeting in wake of Hurricane Sandy

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Lane Bryant, 12/4 — We're Back - Our Oceanside Store Re-Opens Friday
With Hurricane Sandy doing so much damage in New Jersey and around New York City, it’s great to see messages like this one. Geotargeting is a great way to send segmented email messages to only those subscribers who are near a particular store. This technique is used often for store openings and special store events.

Dec. 4, 2012 Lane Bryant email

J&R, 12/3 — Aspiring Rockers On Your List? Check Out Our Gift Guide for Musicians
In Monday’s AM Inbox, I wrote about J&R’s gift guide banner. Now they’ve followed up on that by expanding on one of the gift guide personas to create an entire email. While the background is probably overly busy, I like how they use the icon from the banner at the top of this email to connect the two. Repeated exposure to these icons should encourage subscribers to explore the gift guide categories that are most relevant to them.

Dec. 3, 2012 J&R email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
TigerDirect, 12/3 — The Return of Cyber Monday: 6 Hour Flash Sale NOW
Home Depot, 12/3 — Cyber Monday is back! One Day Only! Shop Now!
Kmart, 12/3 — Today only: Cyber-er Monday deals + BOGO 50% OFF on Fisher Price Toys
Toys “R” Us, 12/3 — 2-Day Cyber Sale! Up to 35% OFF Thousands of Toys!
Disney Store, 12/3 — 15% Off & Free Shipping on Magical Monday!
Cooking.com, 12/4 — Celebrate Santa's List Day - Find Great Gifts + Free Shipping
Bass Pro Shops, 12/3 — Countdown to Christmas Sale + Free Shipping
Blair, 12/3 — On day 3, you save up to 70% and enjoy free shipping
Victoria’s Secret, 12/3 — The perfect gifts for every girl on your list...
NikeStore, 12/3 — Who Will You Inspire with Gifts from Nike?
Bloomingdale’s, 12/3 — What to give the jet-setter, the amateur chef & more
Sam’s Club, 12/3 — Plug in, Play on! The coolest tech gifts this season
OfficeMax, 12/3 — Surprise! The BIGGEST Seating Event of the Year
Brookstone, 12/3 — It’s back! Save 50% on Razor Graffiti Chalk Scooter!
CB2, 12/4 — small gifts. big thoughts.
Nordstrom, 12/3 — Festive Dresses Under $150 | Free Shipping & Free Returns
Brookstone, 12/4 — Don't let holiday memories fade away - preserve them!
Ice.com, 12/3 — Best of 2012 – Take an Extra 25% Off
Saks Fifth Avenue, 12/4 — Cole Haan new Reflective Wingtips for him
HSN, 12/3 — Pin to Give - Support St. Jude Children's Research Hospital
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