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The latest in marketing strategy, technology, and innovation.

  • May 2, 2011

AM Inbox: Gas price messaging returns

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Petco, 4/29 — Paying too much at the pump? Get FREE shipping online, including food!‏
A couple of weeks ago on Twitter I was musing about whether high gas prices would find their way back into email messaging just like they did in 2008 (see July 1, 2008 AM Inbox). Well, I didn’t have to wait long. In this email, Petco compares the price of shipping (which could be free) to the price of the gas it would take you to drive to your local store. If gas prices stay at this level I’m sure we’ll see more gas price messaging, which a couple of years ago included “stay-cation” messaging, gas card incentives, and shipping vs. driving cost comparisons like in this Petco email.

Click to view this Apr. 29, 2011 Petco email full-sized

SmartBargains, 4/29 — The Secret Room Starts NOW + New Arrivals Extra 20% Off + Even More
My colleague Tanya Williams shared several royal wedding-themed emails on Friday. I saw several more examples that were in the same vein, but this SmartBargains email stood out because it was the only one I saw that tied the royal wedding to Mother’s Day.

Click to view this Apr. 29, 2011 Smart Bargains email full-sized

Art.com, 5/1 — 22% Off + We just launched Visual Search - Discover Art in a FUN way!
Art.com has introduced a new visual search engine on their site. Hmm, I wonder if they’ll mine those searches for email content.

Click to view this May 1, 2011 Art.com email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bluefly, 4/29 — Royal Wedding Celebration: Now Up To 60% off ALL Dresses (+ You Could Win a $3000 Shopping Spree)
J. Jill, 4/29 — Did your royal invitation get lost in the mail? Take $20 off!
Ann Taylor, 4/29 — Happily Ever After...Our New Weddings & Events Collection Has Arrived!
Ross-Simons, 4/29 — Wedgwood Royal Wedding Commemorative Plate - Only $95‏
Banana Republic, 4/29 — Be King for a Day with 30% off + FREE Shipping Every Day
Lane Bryant, 4/29 — Don't Forget Mom: Last Weekend To Save On 4 Great Deals‏
Walgreens, 4/30 — Don't Forget a Gift for Mom! Last Day: 10 Cent Prints & 25% OFF Gifts‏
Harry & David, 4/29 — Last Day to send Mom's gift in time with Free Standard Delivery
Eddie Bauer, 4/29 — Last Chance! Great Gifts for Mom at Great Prices‏
eBags, 4/29 — Only 3 Days Left to Buy for Mom! Save 20% + Free Shipping‏
Brookstone, 4/29 — Powerful savings for mom!‏
Newegg, 4/29 — A Little Something for You AND Mom! $139.99 16.1MP Camera, $11.99 8GB Flash Drive...
Dell, 4/29 — Celebrate Mom with savings of up to 30%‏
Saks Fifth Avenue, 4/30 — Shoes & bags for Mom from DVF, Tod's, Cole Haan, more‏
J. Jill, 4/30 — $20 off ends today...just in time for Mother's Day gifts!‏
JCPenney, 4/30 — LISTEN TO YOUR MOTHER! Save Big On Gifts She Wants‏
HP, 5/1 — Especially for Mom, 3 Day Savings Event‏
Crate & Barrel, 4/30 — Spice up Cinco De Mayo with everything you need for the Festive Fiesta.
Sephora, 4/29 — 11 sun essentials + beach tote for $25‏
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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