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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • February 24, 2011

AM Inbox: GameStop email gets thumbs up

I’m back from Responsys Interact 2011 and will be bringing us up-to-date over the next few days. For insights from the show, check out Takeaways from Responsys Interact 2011.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

GameStop, 2/18 — Weekly ad 2.18.11‏
Last summer I wrote Standing Out Among All the National Pecan Pie Day Messaging about the advantage of tapping into minor holidays. This GameStop email, which lauds Thumb Appreciation Day, is a fantastic example of finding the right niche holiday that’s right for your brand.

Click to view this Feb. 18, 2011 GameStop email full-sized

L.L. Bean, 2/17 — 15% Off for Email Subscribers Only‏
First, very few retailers include bar codes in their emails. But secondly, L.L. Bean is the first retailer that I’ve noticed that invites subscribers to present the barcode to store associates on a “phone display.” This is the next evolution of making in-store coupons easy to redeem and easy to track back to the email channel.

Click to view this Feb. 17, 2011 L.L. Bean email full-sized

Sephora, 2/17 — Instant glow‏
Sephora consistently does a great job of being creative with their product grids. The angled and uneven product grid in this email is open on the sides has a lot of energy, with the diagonal lines pulling you down through the design. For another product grid example from Sephora, check out the Apr. 5 AM Inbox.

Click to view this Feb. 17, 2011 Sephora email full-sized

REI, 2/17 — REI News: Rock Climbing + The REI Winter Clearance‏
I missed this when they introduced it, but starting with a Dec. 10 email REI added a “Get REI Apps” to their preheader text next to their “View Mobile/Text Version” and “View with Images” links. I haven’t seen anyone else place it there.

Click to view this Feb. 17, 2011 REI email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Gap, 2/18 — 44 Presidents / 44 Styles / 44% Off + FREE Shipping Every Day‏
HP, 2/17 — HP Presidential Sale Starts Now - Up to 50% Off‏
Cooking.com, 2/18 — Save up to 80% - Presidents' Day Weekend Clearance‏
Ross-Simons, 2/17 — Presidents' Day Clearance Sale - Up to 83% Off!
eBags, 2/17 — Presidents' Day Double Deal - $25 Off Your Order & Free Shipping‏
Coldwater Creek, 2/17 — President's Day 5-day weekend SALE starts now!‏
Office Depot, 2/18 — Monumental Savings You’ve Got To See!
Staples, 2/18 — Presidential savings inside! Sneak peek our 2/20 Weekly Ad.
Montgomery Ward, 2/17 — Make it quick: 4 updates for a new look at home‏
Kohl’s, 2/17 — 25% off Swimwear. Find a Fit to Flatter Your Figure.‏
Spiegel, 2/18 — Celebrities Who Love Spiegel! Giuliana Rancic of E! News!
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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