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  • February 2, 2012

AM Inbox: Fun facts about Nook usage

>>2011 Halls of Fame: Design Hall of Fame, Oopsy Hall of Fame and Subject Line Hall of Fame

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Barnes & Noble, 1/29 — Pop Quiz! What City is Home to the Most Angry Bird Players on NOOK?
Barnes & Noble has sent plenty email emails extolling the features of their Nook products. In this email they take a different approach, using fun facts about Nook usage to engage subscribers. This is great example of using an editorial approach to selling rather than a feature/price approach, which Barnes & Noble leaves to the landing page for the primary call-to-action.

Jan. 29, 2012 Barnes & Noble email
View this email full-sized.

J. Crew, 1/30 — This week's discovery
The story accompanying this shirt—although perhaps a little long-winded—sets it apart from other shirts and de-emphasizes price by engaging with story. It reminds me a little of Lands’ End’s email about their Starfish Pants (see June 9, 2011 AM Inbox).

Jan. 30, 2012 J. Crew email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sam’s Club, 1/30 — Stock up on Game Day Essentials
Sears, 1/30 — Get set for the Big Game! Zenith 50" HDTV, only $549.99
Cooking.com, 1/30 — Football Sunday Recipes: Kabobs, Chicken Wings + Beer-Cooked Mains
Crate & Barrel, 1/29 — Your new favorite meal for a chilly Sunday afternoon.
Victoria’s Secret, 1/29 — Share the Love! Create Your Own VS Valentine.
Coach, 1/30 — Make a Wishlist for Valentines Day.
Apple, 1/30 — iPad 2: A valentine they'll open every day.
Fingerhut, 1/30 — Fingerhut: FREE Shipping on Jewelry, Fragrance + Apparel – Get Your Valentine Something Special!
ShopNBC, 1/30 — Find gifts from the heart, handpicked for you
Sephora, 1/30 — A little ♥ for you
Tiffany & Co., 1/30 — Heartfelt Valentine’s Day Gifts under $300
Ralph Lauren, 1/30 — The Perfect Gifts For Valentine's Day
DisneyStore, 1/30 — Double the Hugs with Buy One Get One Free Plush!
J. Jill, 1/30 — Welcome to our brand new denim shop. Take 20% off while you're there.
Bloomingdale’s, 1/30 — Living Color: Men's Jeans In Fresh Hues
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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