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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Bluefly, 5/14 — Frugalista Hits The Beach!
While eBags has their Recessionista ethos (see Aug. 11 AM Inbox), Bluefly now has the Frugalista, which is a more neutral spin on wanting to be stylish without spending much money. You can be frugal regardless of the economic conditions, and the term surely speaks to most of Bluefly’s audience anyway, since the retailer is all about discounted designer fashion. For more on recessionary messaging, check out my recent Email Insider column, 'Save Now' Is the New 'Buy Now" -- And 6 More Recession-Messaging Ideas.
Hallmark, 5/14 — Think you can't make a difference? Think again.
With this email, Hallmark has added a unique share-with-your-network link that enables sharing via Facebook. The design of the button incorporates the Facebook logo, but it’s completely different from the share buttons being used by other major retailers. This email is also features a video as the primary call-to-action, which is still very rare.
HPshopping, 5/14 — Your HP Home & Home Office Store Deals - Week of May 14, 2009
Starting with a May 11 email, HPshopping added a link to their Twitter stream (@HPdirect) in their email footer, right near their share-with-your-network (SWYN) link.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
AbeBooks, 5/14 —Retro Summer Reading
Eddie Bauer, 5/14 — NEW! Summer Shorts In Three Great Lengths
NikeStore, 5/14 — New summer styles have arrived
Wal-Mart, 5/14 — Sizzling Savings on Summer Apparel
Abercrombie & Fitch, 5/14 — Ready for a crazy weekend?
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