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  • May 15, 2009

AM Inbox: Frugalistas, unite!

>>Executive Series on Email Marketing launched. Download the first release in this educational series, “Why Now Is a Critical Time to Be Investing in Email Marketing.”

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Bluefly, 5/14 — Frugalista Hits The Beach!
While eBags has their Recessionista ethos (see Aug. 11 AM Inbox), Bluefly now has the Frugalista, which is a more neutral spin on wanting to be stylish without spending much money. You can be frugal regardless of the economic conditions, and the term surely speaks to most of Bluefly’s audience anyway, since the retailer is all about discounted designer fashion. For more on recessionary messaging, check out my recent Email Insider column, 'Save Now' Is the New 'Buy Now" -- And 6 More Recession-Messaging Ideas.

Click to view this May 14, 2009 Bluefly email full-sized

Hallmark, 5/14 — Think you can't make a difference? Think again.
With this email, Hallmark has added a unique share-with-your-network link that enables sharing via Facebook. The design of the button incorporates the Facebook logo, but it’s completely different from the share buttons being used by other major retailers. This email is also features a video as the primary call-to-action, which is still very rare.

Click to view this May 14, 2009 Hallmark email full-sized

HPshopping, 5/14 — Your HP Home & Home Office Store Deals - Week of May 14, 2009‏
Starting with a May 11 email, HPshopping added a link to their Twitter stream (@HPdirect) in their email footer, right near their share-with-your-network (SWYN) link.

Click to view this May 14, 2009 HPshopping email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
AbeBooks, 5/14 —Retro Summer Reading‏
Eddie Bauer, 5/14 — NEW! Summer Shorts In Three Great Lengths‏
NikeStore, 5/14 — New summer styles have arrived‏
Wal-Mart, 5/14 — Sizzling Savings on Summer Apparel‏
Abercrombie & Fitch, 5/14 — Ready for a crazy weekend?‏

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