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  • June 20, 2012

AM Inbox: From your inbox to your mailbox, with love

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Tiffany & Co., 6/19 — Send Your Love Compliments of Tiffany
To fuel the picture uploads to their Pinterest-style, endless-scrolling True Love in Pictures, Tiffany provides an Old School incentive: that they’ll put the picture you upload onto a Tiffany-designed postcard and mail it to your sweetheart. This is a really great multichannel campaign—starting with an email, engaging through social media, and following through to a wonderful gesture delivered via mail.

June 19, 2012 Tiffany & Co. email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
J. Jill, 6/19 — Do a little dance. [promoting ballet flat espadrilles]
Ann Taylor, 6/19 — Little Black Dress Love: Meet Your New Summer Fling!
Staples, 6/19 — Our exclusive 15% off Back to School savings pass is here!
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