The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Tiffany & Co., 6/19 — Send Your Love Compliments of Tiffany
To fuel the picture uploads to their Pinterest-style, endless-scrolling True Love in Pictures
, Tiffany provides an Old School incentive: that they’ll put the picture you upload onto a Tiffany-designed postcard and mail it to your sweetheart. This is a really great multichannel campaign—starting with an email, engaging through social media, and following through to a wonderful gesture delivered via mail.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
J. Jill, 6/19 — Do a little dance. [promoting ballet flat espadrilles]
Ann Taylor, 6/19 — Little Black Dress Love: Meet Your New Summer Fling!
Staples, 6/19 — Our exclusive 15% off Back to School savings pass is here!