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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • May 7, 2013

AM Inbox: Fresh & Easy… Just Like the Name Says


The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Fresh & Easy Neighborhood Market Inc., 5/6 -- Extra savings on chicken breasts when you use your Made for Me coupons!
Fresh & Easy has one of the better customer rewards programs I have encountered. Unlike some grocery retailers, their Made for Me coupons are genuinely tailored towards the user (not merely configured with whichever products might be on promotional special that week). Indeed, I have previously purchased every product featured in this email, and Fresh & Easy is subtly reminding me that I haven't been using my coupons. In my haste, on a recent shopping trip to my local store, I forgot to scan the coupons from my F&E app. This reminder email uses data to dynamically populate the subject line and body copy with an item of which I could have received savings. It's an added bonus that this email looks almost as good with the images disabled, as it does with them turned on.






































SUBJECTIVITY SCANNER: Select noteworthy subject lines
United News & Deals, 5/6 -- ✈ Book your weekend getaway and go
Snapfish, 5/6 -- Last chance! FREE overnight shipping for Mom's Day | 3 print deals!
Virgin America, 5/6 -- Mother's Day Offer: Earn 15 Elevate points per $1 spent with FTD.
The Container Store, 5/6 -- Now arriving...Our Go Organized Travel Sale!
Anthropologie, 5/6 -- Work it: why we love a blazer.
Target.com, 5/6 -- 20% off your $99 purchase + head-turning work outfits.
Ross-Simons, 5/6 - 30% Off + Free Shipping Upgrades for Mother's Day
Walmart, 5/6 -- Going fast – Special Buys on great gadgets moms love
ProFlowers, 5/6 -- Save 60% and send Mom ♥
CHEFS, 5/6 -- What makes Vitamix special?
BabiesRUs, 5/6 -- It’s Our Fun in the Sun Event! Online Only
Williams-Sonoma, 5/6 -- Make Her Morning, 20% off Select Cuisinart Coffee Makers - In Stores & Online
1-800-FLOWERS.COM, 5/6 -- Free Roses, Free Vase & Free Chocolates for Mom!
TOMS, 5/6 -- How we wear our TOMS this spring + free shipping on all orders through May 8
ivid Seats, 5/6 -- She's always been your #1 fan...
Ross-Simons, 5/5 -- Dear Mom, this year I got you a fabulous...
Gayle, J.Crew, 5/5 -- A shorts story

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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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