The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Sephora, 2/4 — 9 new beauty finds
The Sephora Pro Beauty contest is a great example of a retailer using several digital channels in a well orchestrated way. They are hosting the videos and handling the voting on their Facebook page, but they’ve promoted the contest on their Beauty & the Blog, through their sephorablog Twitter account, and now via email. The contest also loops back around the supports their blog because the winner of the contest will become a monthly contributor. Well done.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
RedEnvelope, 2/4 — Only 24 hrs to save 15% and make your gift personal this Valentine's
Ross-Simons, 2/4 — Hurry, Valentine's Day Sale and Guaranteed Shipping End Soon
FTD, 2/4 — Surprise Her At the Office & Save 25% on a Valentine's Day Best Seller
Etronics, 2/4 — Etronics.com has all your Valentines needs in one convenient place.
Frederick’s of Hollywood, 2/4 — The sexiest Valentine surprise of all + free shipping.
Alibris, 2/4 — Let's get personal ... with book picks just for you
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