Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • December 16, 2011

AM Inbox: For free shipping, decipher this code: FR?ESHIPP?NG

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Bloomingdale’s, 12/14 — Save an Extra 20% Online Today when you decipher the code!
I think discount codes are a fun branding opportunity (see Dec. 31, 2008 AM Inbox), so I was intrigued but ultimately a little befuddled by this Bloomingdale’s email that asks subscribers to decipher the discount code. Now I’ve seen complex scavenger hunts to get codes and sweeps entries, like Dick’s Sporting Goods has done (see Jan. 26 AM Inbox), and I’ve seen fun, simple quizzes that reward you even for wrong answers, like Chadwick’s has done (see Columbus Day 2011 Season Finale). While this Bloomingdale’s email is clearly at the simple, easy end of the spectrum, there’s really no challenge or discovery in figuring out the code. It’s an interesting idea, but the execution was so shallow that I was left scratching my head. What do you think?

Click to view this Dec. 14, 2011 Bloomingdale’s email full-sized

American Eagle Outfitters, 12/14 — Give A Gift Card To Get A $10 Money Card!
This holiday season I’ve seen more “promotional gift cards” being offered, which really aren’t gift cards at all, but just dollars-off coupons. I appreciate that AE calls theirs a “money card” rather than a kind of “gift card,” which can be misleading and set the wrong expectations.

Click to view this Dec. 14, 2011 American Eagle Outfitters email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Cooking.com, 12/14 — Final Day to Get Best Gifts in Time for Christmas via Super Saver Shipping
Gilt Groupe, 12/14 — Last Chance for Free Shipping + Hickey Freeman Clothing & Sportswear, J. Lindeberg & J. Lindeberg Golf, Puma Apparel, Foster the People, nuLOOM Contemporary Rugs and more Starts Today at Noon ET
Orvis, 12/14 — Don't delay--order by 4p.m. (ET) on Monday.
Montgomery Ward, 12/14 — Only 3 Days Left Before Ground Shipping Ends
Staples, 12/14 — Office party deals! Candy, toffee popcorn, cups and more.
Office Depot, 12/14 — 4 Days Of Savings Begin Now | Save Up To $200
1-800-Flowers.com, 12/14 — Save 15% Sitewide - Forward to Friends, Family and Santa too!
Sears, 12/14 — Santa Claus is coming to Sears + make a candy cane photo frame
Spiegel, 12/14 — Give Luxury: 60% OFF The Silk-Cashmere Collection!
Lane Bryant, 12/14 — Here’s A Happy Holiday Treat – 50% Off Your Entire Order
Ann Taylor, 12/14 — 'Tis The Season...40% Off Your Full-Price Purchase!‏
eBags, 12/14 — Did you miss out? Facebook fans get 30% off today!
Sony, 12/14 — Spend a Little, Give a Lot | Sony Gifts Under $100
Crate & Barrel, 12/14 — Top-rated coffee gifts under $100 + free shipping.*
Harry & David, 12/14 — Holiday favorites for under $40. Plus Free Delivery.
Avon, 12/14 — Stuff the Stockings with Gifts Under $10
Lowe’s, 12/14 — Build Your Own North Pole. Save up to 50% on Tools
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.