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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • May 2, 2007

AM Inbox: Fondest birthday wishes

eTail UK Show Discount: Thinking of attending the eTail UK show in London on June 12-14? If you’re an EEC member, be sure to use the discount code in this week’s EEC newsletter to get 15% off the registration fee. Non-members won’t be able to see the discount code, so become a member today.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Circuit City, 5/1 — Find out how to get your birthday gift from Circuit City
Circuit City is looking to collect birthday data on its subscribers with this offer of a special birthday discount. At the bottom of the email, they say, “Circuit City will begin sending special birthday savings in June.”



Art.com, 5/1 — 20% Off everything + What is your passion?
Art.com produces some great relationship-building emails. This email provides tips on personalizing your space, an artist profile on Mary Cassatt (who is a total snooze), and a poll that asks subscribers to help it choose the name of a new email newsletter. Unfortunately they don’t tell you anything about the new newsletter, which makes it hard to chose a name. I also noticed that Art.com is trying different text at the top of the email to engage subscribers that have blocked images. Here’s what they did in yesterday’s email…



…and here’s what they had in an April 23 email.



SUBJECTIVITY SCANNER:
Blair, 5/1 — Celebrate Cinco de Mayo with free shipping
Banana Republic, 5/1 — Mix and match our fresh linen suiting + Get Mother's Day Gifts
MLB, 5/1 — Mom's a fan too! Shop our Mother's Day gift guide.
TigerDirect, 5/1 — 25 Gift Ideas for Mom...or for me
HPshopping, 5/1 — Just for Mom! HP Camera, Case + Printer
FTD, 5/1 — Great Gifts for Mom Under $30
Sports Authority, 5/1 — Free Shipping on Mother's Day Gifts!
Crate & Barrel, 5/1 — Moms love Crate and Barrel
Alibris, 5/1 — Book lover, discover books that take you on an summer sojourn.
Bass Pro Shops, 5/1 — Catch More Fish and Net a Great Deal with Bass Pro
L.L. Bean, 5/1 — From $29.95--The Best-Fitting Jeans, Guaranteed
OfficeMax, 5/1 — Capture Savings of Up To $130 Instantly [celebrating National Photo Month]
Diamond.com, 5/1 — Elegance from the Mystical Far East. Save 20%
Wal-Mart, 5/1 — What's New in Entertainment
Drs. Foster & Smith, 5/1 — Introducing our NEW Ferret Store!

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