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  • May 14, 2009

AM Inbox: Flickr's biggest retail fan

>>Executive Series on Email Marketing launched. Download the first release in this educational series, “Why Now Is a Critical Time to Be Investing in Email Marketing.”

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Urban Outfitters, 5/13 — Picture Perfect‏
Facebook and Twitter are the social networks that have been getting all of retailers’ attention lately, but there are a few retailers that are Flickr fans. Their biggest is Urban Outfitters. In this email, they’re promoting their third Flickr pool in three years: their Holga Flickr Pool. (Their past emails promoting Flickr pool were covered in the June 19 AM Inbox and Feb. 4, 2008 AM Inbox.) Photography is part of their branding, so they’ve encouraged subscribers to share pictures taken with their cameras or featuring subjects in Urban Outfitters clothing. Other major retailers to promote Flickr pools in their emails include J&R (see Feb. 16 AM Inbox) and SonyStyle (see Jan. 9 AM Inbox).

Click to view this May 13, 2009 Urban Outfitters email full-sized

Lane Bryant, 5/13 — Satisfy Your Curiosity And See What's Underneath It All‏
I see a lot of forgettable submessage banners. This isn’t one of them. Instead of a straight bottom edge, Lane Bryant uses a very on-brand curvaceous tape measure that complements the message of the banner.

Click to view this May 13, 2009 Lane Bryant email full-sized

Sephora, 5/13 — Before you put on makeup - do this‏
Not only does this email have a great subject line, it does an excellent job of presenting product pairs in an attempt to upsell. I don’t see many retailers trying to sell related products in this fashion.

Click to view this May 13, 2009 Sephora email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bass Pro Shops, 5/13 — Father's Day Sale + Win a $250 gift card‏
Fingerhut, 5/13 — Fingerhut: FREE Shipping on ALL Grad Gifts‏
Norm Thompson, 5/13 — #1 DRESS now in a NEW COLOR! Plus slimming shapewear.‏
Lillian Vernon, 5/13 — Garden Accents and 15% Off - Can You Dig It?

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