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  • January 5, 2007

AM Inbox: First references to Valentine's Day and Easter

RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:

Oriental Trading, 1/3 — Get free shipping on Valentine's Day crafts, sweets and more...
Oriental Trading gives us our first reference to Valentine's Day, which is on Feb. 14, a full 42 days after this email was sent.

Circuit City, 1/4 — Hurry—3-Day Sale at Circuit City ends Saturday
We also had the first of many references to the NFL playoffs leading up to the Super Bowl. Most of the promotions around football will be TV-related, as in this email.

Lillian Vernon, 1/4 — Save up to 20% and Shop the Latest Trends in Spring Décor
Continuing our day of firsts, Lillian Vernon also gives us our first references to Easter (April 8) and St. Patrick's Day (March 17).

Bed Bath & Beyond, 1/4 — Keep Warm...Plus-Get A Bed Bath & Beyond Gift Card*
Here's a promotion that could probably benefit from some geographic segmentation. Here in New York and up and down the East Coast we have spring-like weather, so this cold-weather email probably won't resonate with folks here. Heck, it's going to be 68 degree tomorrow! However, West Coasters have been having a rough winter already and would probably be much more receptive to these offers.

Hallmark, 1/4 — [VERSION 7] New TV, Movie and Song cards you must see and more...
Apparently I got version 7 of this email. I wonder if everyone else did too.

KB Toys, 1/3 — Start the Year With Super Savings
Drs. Foster & Smith, 1/4 — You'll SAVE at our New Year's Clearance Blowout
Harry & David, 1/4 — Gifts for a Healthy New Year!
Abercrombie & Fitch, 1/4 — Next Season's Styles Available Now... Abercrombie.com
Finish Line, 1/3 — Huge Sale Event - Up to 50% Off
ShopNBC, 1/3 — Sample Sale is Back Incredible, Internet-Only Deals
Crutchfield, 1/3 — Save hundreds on HDTVs, plus get help choosing
Williams-Sonoma, 1/3 — New for Winter: Over 350 New Items
Orvis, 1/3 — Fishing & Men's catalog preview online now
Nordstrom, 1/4 — Must-Have Booties for Spring New Day Dresses
Target, 1/4 — Extra! Extra! Free $10 e-GiftCard with a $50 purchase
American Eagle Outfitters, 1/4 — All Jeans on Sale. Which blue are you?
Crate & Barrel, 1/4 — Prime time to use holiday gift cards
Dell, 1/5 — Watch up to three 2-hour movies on a Dell Inspiron E1405 on a single charge.

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