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  • June 4, 2008

AM Inbox: First reference to the 4th of July

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

Oriental Trading, 6/3 — Save up to $20 for the 4th, plus $0 shipping
Oriental Trading gives us our first reference to the 4th of July. Read last year’s 4th of July Season Finale.

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RedEnvelope, 6/3 — He may be their Dad, but he'll always be your man.
When people talk about receiving irrelevant emails, this is what some of them are talking about. When RedEnvelope sent out this email, they didn’t segment by gender (or sexual orientation), which meant that lots of subscribers without men in their lives got this message and surely found it irrelevant. RedEnvelope doesn’t ask people to indicate their gender when they sign up for emails, but that kind of information would have been particularly helpful in segmenting out this email campaign.

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TigerDirect, 6/3 — TomTom 4.3" GPS $149 - Save Time, Money & GAS
TigerDirect doesn’t really follow it up in the body of the email, but in the subject line they add themselves to the short list of retailers that have tried to capitalize on consumers’ concerns about high gas prices. KB Toys (see May 9 AM Inbox) and Overstock and Sports Authority (see May 20 AM Inbox) have also mentioned gas prices in previous emails.

SUBJECTIVITY SCANNER:
Newegg, 6/3 — Gadgets for Dads, Upgrades for Grads! Father's Day and Graduation Sale
B&H Photo Video, 6/3 — Digital Insight: Dads & Grads Buying Guide
Office Depot, 6/3 — Save on Gifts for Dads & Grads
EB Games, 6/3 — EB Games News: Get your Street Fight on, and give Dad his due
Ralph Lauren, 6/3 — Don't Forget Dad: Our Ten Favorites For Father's Day
Barnes & Noble, 6/3 — This Week -- Coupons, Buy 2 DVDs get the 3rd Free, Great Gifts for Dad, More
Nascar, 6/3 — Find Great Gifts for Dad
Sports Authority, 6/3 — Top Rated Gifts For Dad - Guaranteed to Get There
Kmart, 6/3 — For Dad - Save on Craftsman Tools, Electronics and more!
Sephora, 6/3 — A daddy's-girl guide to Father's Day (standard shipping ends today!)
FTD, 6/3 — Save 20% Site Wide and Celebrate Your Grad
Gap, 6/3 — Summer Getaway? Top Picks to Pack
SmartBargains, 6/3 — Surprise!

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