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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • June 4, 2009

AM Inbox: First reference to the 4th of July

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Oriental Trading, 6/2 — Get free shipping + $5 off patriotic favorites‏
Although Oriental Trading doesn’t mention the 4th of July or Independence Day explicitly, because of the patriotic content I’m going to call this the first reference to the holiday. Oriental Trading used similar messaging in the weeks leading up to Memorial Day. For insights and trends to help you plan your 4th of July campaigns, check out the 2008 4th of July Season Finale.

Click to view this June 2, 2009 Oriental Trading email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
RedEnvelope, 6/2 — Don't forget Dad this Father's Day - save 15% now
Bass Pro Shops, 6/2 — Last Week for 6-Pay + Shop the Father's Day Sale‏
Blair, 6/2 — Summer getaway savings. 99¢ shipping on your order.
Office Depot, 6/2 — In business there's no such thing as too many savings‏
Montgomery Ward, 6/2 — Get Organized with Media Storage Options from Wards!‏

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