The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Williams-Sonoma, 9/14 — Save up to 20% Today - 4 Hours Only
Williams-Sonoma gives us our first reference to Thanksgiving, which is Nov. 24 this year. For insights and inspiration for your campaigns, check out the 2010 Thanksgiving Season Finale.
Omaha Steaks, 9/14 — $0.00 Shipping | 61% Savings | 48 HOURS ONLY
Most of the email template redesigns that I write about stick, but it isn’t always the case. Sometimes the control beats the fresh-faced, best practices-filled test. That was apparently the case with the recent Omaha Steaks template redesign (Sept. 8 AM Inbox). Since that Sept. 7 email, they’ve reverted to their previous template. Perhaps the nav links were too muted and the community links too subtle. Perhaps the traditional logo placement pushed the primary message too far down. Hopefully Omaha Steaks won’t be daunted and will continue to test some changes to freshen up their design and find incremental gains.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Brookstone, 9/14 — Crunch, smash… ooof! 25% OFF NFL Logo Gear
Kohl’s, 9/14 — Introducing the Jennifer Lopez Collection | Apparel, Accessories, Home
Ann Taylor, 9/14 — How We Wear Our Perfect Pieces + 40% Off EVERYTHING!
Apple, 9/14 — One amazing iPad. 100,000 apps and counting.
Montgomery Ward, 9/14 — Get Glowing: fireplaces as low as $30 a month
Cooking.com, 9/14 — Combining Beauty & Durability: Introducing Calphalon Bronze Contemporary Nonstick Cookware
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