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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
1-800-Flowers.com, 2/1 — Get FREE Shipping on Roses starting at $24.99--Save 35%
1-800-Flowers.com gives us our first reference to Presidents Day. Unfortunately, they misspelled it, adding an apostrophe before the “s,” which is a common mistake. That said, “Presidents’ Day” is an accepted variation.
J. Jill, 1/29 — Introducing J. Jill Chino!
I love the how-to information that’s coupled with this model picture. Don’t assume that consumers know how to use your product so that they get the most out of it. J. Jill clearly wants their customers to have an easy time looking great in what they buy so they come back for more.
Bloomingdale’s, 1/31 — Ends Today! Extra 25-40% Off
It’s been a little since I’ve seen a retailer try to tap their subscriber base for ideas and talent. In this Bloomingdale’s email, they’re trying to get the word out that they’re looking for fresh new designers. For other examples of retailers recruiting from their email lists, check out the Recruiting tag.
PC Connection, 1/31 — Gateway NV4403H 2GHz Notebook Refurb - Now Only $399!
Just like Backcountry did last week (see Jan. 27 AM Inbox), PC Connection has launched a sub-brand and has used a new sender name and sender address. The new sender name, PC Connection Express, builds on the brand that subscribers are familiar with, so that’s totally fine in my book. But changing the sender address to firstname.lastname@example.org is unnecessary and walks away from all the value built up from subscribers whitelisting their usual sender address.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Crate & Barrel, 1/29 — 50-yd. line view with our super Morgan media.
Dell, 1/29 — The Game's at Your House - Save on Select Home Entertainment Products
Cooking.com, 2/1 — Game Day Recipes for Chicken Wings, Quesadillas and Dips
Sam’s Club, 2/1 — Stock up. Kick off. Save big.
Petco, 1/31 — PETCO Gold Medal Savings + FREE Shipping!
Tiffany & Co., 1/29 — The Hearts of Tiffany
Urban Outfitters, 2/1 — The Valentine Shop
Blue Nile, 2/1 — Top Ten Valentine's Day Gifts - 10% Off
Harry & David’s, 2/1 — Cupid's Top 5 Gifts: FREE Delivery on these and more!
Frederick’s of Hollywood, 1/29 — Get cheeky in Valentine's panties with free shipping.
Victoria’s Secret, 2/1 — Flirty at Heart: Delight & Excite this Valentine's Day.
Kohl’s, 1/30 — Valentine's Day Gifts Under $30 + Extra 15% Off. Today Only.
Linens ’n Things, 1/29 — Save an Extra 14% Off Your Valentine's Gift.
1-800-Flowers.com, 1/29 — Send more love, get Free Shipping/No Service Charge + be Justin Bieber's Valentine!
Lane Bryant, 2/1 — Flirty Valentine's Dresses + Free Shipping + $29.99 Jeans
Oriental Trading, 1/29 — Easter Preview: Stock up now & shipping is FREE
Ann Taylor, 1/29 — LISA LOVES: Our Head Designer's February Favorites...
Neiman Marcus, 1/29 — Are you in the KNOW? Our New Additions
eBags, 1/29 — Travel Tips, Trends & Advice from The Bag Experts
Norm Thompson, 1/29 — FREE GIFT: Lusciously soft Cashmere-Blend Scarf!
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