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  • March 10, 2011

AM Inbox: First reference to Mother's Day

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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Montgomery Ward, 3/9 — Just in: see what's new for home & garden‏
Montgomery Ward gives us our first reference to Mother’s Day, which is May 8 this year. For insights and inspiration for your Mother’s Day campaigns, check out the 2010 Mother’s Day Season Finale.

Click to view this Mar. 3, 2011 Montgomery Ward email full-sized

Lillian Vernon, 3/9 — Shop and Save at our New and Improved Website‏
Lillian Vernon has relaunched their website and lists some of the improvements in this email. Although the text for the bullet points could definitely be bigger, the overall design is simple and easy-to-scan. This email is a fairly typical example of a website relaunch announcement, with Linens ’n Things’ falling at the low end of the spectrum (see Mar. 4 AM Inbox) and Staples’ at the top (see Dec. 15 AM Inbox). For more on this topic, explore the website relaunches tag.

Click to view this Mar. 3, 2011 Lillian Vernon email full-sized

Toys “R” Us, 3/9 — Be R Fan Sweepstakes! Enter for a Chance to Win up to $1500 in gift cards!
This is a solid example of the second generation of “join our community” emails. The first generation simply asked subscribers to follow them on Twitter or fan them on Facebook, sometimes with a sweepstakes incentive. This new generation makes the offer more social and encourages spreading the message. In this particular instance, Toys “R” Us ups the value of the sweepstakes reward if they pass certain milestones. The small chance of winning may keep this from going viral in a significant way, but the idea is definitely where more sophisticated approaches are headed.

Click to view this Mar. 3, 2011 Toys R Us email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Williams-Sonoma, 3/9 — Exclusive Steiff Bunny- Available for a Limited Time‏
Disney Store, 3/9 — From Our Castle to Yours: Free Shipping from Disney Parks‏
JCPenney, 3/9 — Say NO To Boring--REDECORATE! Up To 60% off‏
Orvis, 3/9 — The secret to casual summer style - complete outfits for men.
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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