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  • March 26, 2012

AM Inbox: First reference to Mother's Day

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Avon, 3/23 — This Mom's Day Deal is a Must-Have
Avon gives us our first reference to Mother’s Day, which is May 13 this year. For insights and inspirations for you campaigns, check out the Mother’s Day 2011 Season Finale.

Mar. 23, 2012 Avon email
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Neiman Marcus, 3/23 — Trend: Yellow
Neiman Marcus is the first major retailers that I track to include a “Pin it” button in their emails. Including Neiman Marcus, 11% of major retailers have now promoted a Pinterest pinboard, contest or share link in their emails. That puts Pinterest ahead of Flickr, Digg, Reddit, Myspace and others, but it would need to triple its current adoption rate to eclipse YouTube, which is linked to by 29% of retailers (see Viral & Community Links in Email). Facebook and Twitter, the most popular social networks among retailers, enjoy near universal adoption.

Mar. 23, 2012 Neiman Marcus email
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Wayfair, 3/23 — Savvy home advice and daily inspiration at My Way Home
In the wake of L.L. Bean launching a blog (see Mar. 21 AM Inbox),
Wayfair has launched one called My Way Home. The navigation of recent posts on Wayfair’s blog is very similar to Pinterest’s layout. Surely no coincidence.

Mar. 23, 2012 Wayfair email
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HP, 3/25 — Share This Deal & Save Even More!
It’s been many months since I’ve seen an incentivized share call-to-action (see May 20, 2011 AM Inbox). While having subscribers share your content is unquestionably good, it would appear that retailers haven’t been able to put a price tag on its value, making it difficult to know if or how to incent the action.

Mar. 25, 2012 HP email
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SUBJECTIVITY SCANNER: Select noteworthy subject lines
JCPenney, 3/25 — Fill Your Basket
Crate & Barrel, 3/23 — The hunt is over. Find everything you need for the Easter table.
Coldwater Creek, 3/23 — In time for Easter! New Spring Dresses + FREE Shipping + $30 off
Toys “R” Us, 3/23 — You Could Win a Dream Backyard Valued at Over $3000! Enter Now!
Disney Store, 3/23 — Save on All the Extras that Make Pooltime Perfect
dELiA*s, 3/23 — NEW Stuff is Here + Shop 4 Prom Now!
Oriental Trading, 3/23 — Hats off to the grad! We'll pay shipping
Neiman Marcus, 3/25 — Relaxed: Spring skirts & more
Lowe’s, 3/25 — Bring the Outside In With Spring-Inspired Design
Bed Bath & Beyond, 3/23 — Organize your kitchen. Organize your life. FREE SHIPPING will get you started!
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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