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  • April 27, 2011

AM Inbox: First reference to Memorial Day

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Oriental Trading, 4/26 — Save $10 + get FREE shipping on patriotic fun‏
Although Oriental Trading doesn’t mention it explicitly, I’m going to call this email the first reference to Memorial Day, which is May 30 this year. For insights and inspiration for your campaigns, check out the Memorial Day 2010 Season Finale.

Click to view this Apr. 26, 2011 Oriental Trading email full-sized

Barnes & Noble, 4/26 — Now! Even More Tablet to the Reader's Tablet -- Popular Apps, Email, Video, More.‏
Looks like email designers have yet another email platform to be wary of: the Nook Color. Rebranding it as a tablet instead of an e-reader, Barnes & Noble touts the Nook Color’s “full-featured email” capabilities in this email.

Click to view this Apr. 26, 2011 Barnes & Noble email full-sized

Macy’s, 4/26 — Friends & Family online today: extra 25% off + Free Shipping!
This Macy’s email does several things very well: First, there’s a nice reminder of their every-day free shipping offer that they introduced a few months back. Second, there’ a viral pass-along discount offer that subscribers can share with friends and family. And third, the Thank-a-Mom Movement campaign is interesting in that it incorporates cause marketing as a reward for engagement. Here’s the email:

Click to view this Apr. 26, 2011 Macy’s email full-sized

And here’s the landing page for the Thank-a-Mom Movement on Facebook:

Click to view Macy’s Thank-a-Mom Movement Facebook page full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Neiman Marcus, 4/26 — Don't forget Mom - exclusive gifts from DAVID YURMAN‏
Ann Taylor, 4/26 — Treat Her To A Little Chic This Mother's Day...
1-800-Flowers.com, 4/26 — Save up to 25% on Mother's Day Bestsellers - LIMITED TIME‏
Dick’s Sporting Goods, 4/26 — Be Mom's Favorite - We've Got the Gifts to Make Her Day‏
Linens ’n Things, 4/26 — Show Mom She's #1 with a Comforter Set!
L.L. Bean, 4/26 — Stay Cool in Our Popular Tropics Shirt + FREE Shipping
Dell, 4/26 — Our little bundle of joy‏
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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