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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • February 23, 2012

AM Inbox: First reference to Leap Day

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Drs. Foster & Smith, 2/21 — Leap into Savings!
Drs. Foster & Smith gives us our first reference to Leap Day, which is Feb. 29. In 2008, nearly every Leap Day reference came on Leap Day itself, when one-third of retail emails mentioned it. For inspiration for your campaigns, check out the Leap Day tag.

Feb. 21, 2012 Drs. Foster & Smith email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Williams-Sonoma, 2/21 — Exclusive Easter Arrivals: Now In-Store & Online
Newegg, 2/21 — Mardi Gras Savings Celebration! $35.99 Xbox 360 12-month Card, $179.99 24" Monitor
TigerDirect, 2/21 — Fat Savings Tuesday: Acer 20" LED $89...Core i3 Laptop $429...8GB DDR3 $29...N Router $19
Office Depot, 2/21 — Free Delivery NO Minimum + Presidents' Day Sale All Week Long
Nordstrom, 2/21 — Point Your Fashion Compass Toward Sand & Sky
Barnes & Noble, 2/21 — New! NOOK Tablet Now in 8GB - Just $199
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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