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  • August 18, 2008

AM Inbox: First reference to Labor Day

>>Vacation catch-up. I’m back from vacation and I’ll catch us back up over the next couple of days.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sam’s Club, 8/11 — Gas Savings Tips from Sam's Club
Toward the bottom of this email that includes number gas-saving tips, Sam’s Club gives us our first reference to Labor Day. To help plan your Labor Day emails, check out last year’s Labor Day Season Finale.

Click to view this Aug. 11 Sam’s Club email larger

Norm Thompson, 8/11 — Which cover won? + Favorites in more sizes & colors!
Publish a catalog? How about inviting subscribers to get involved by letting them help select the cover art? That’s what Norm Thompson did in a June 27 email (see below). In this email they announce the winning cover. Tactics like this get subscribers more interested in your catalog, make them feel a part of the brand, and may also give you a heads up on which outfits will be popular.

Click to view this Aug. 11 Norm Thompson email larger

And here’s the email from June 27:

Click to view this June 27 Norm Thompson email larger

Saks Fifth Avenue, 8/12 — Designers to Watch
This is a nice example of a video call-to-action, although the email could have been better optimized for preview panes by moving the call-to-action box up to the top left-hand corner in this layout. The landing page for this email focuses on the video interviews of the three up-and-coming designers, with a secondary call-to-action to shop the collections. It’s a soft-sell approach that puts the emphasis on education and engagement to get subscribers excited and to create the sale.

Click to view this Aug. 12 Saks Fifth Avenue email larger

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kmart, 8/11 — For Home, For Dorm, For Less
Office Depot, 8/12 — $30 Off $150 + Hot Back to School Deals
Neiman Marcus, 8/11 — EXCLUSIVE Stella McCartney video interview
ShopNBC, 8/12 — Magnificent Must Haves Webcast It's time to power shop
L.L. Bean, 8/12 — NEW: A Greener Way to Stay Warm
EB Games, 8/12 — EB Games News: Your Guide to the Latest, Exclusive-est and Madden-est
Cabela’s, 8/13 — Fall Fishing Gear and 2009 Sneak Peak @ cabelas.com
Bloomingdale’s, 8/11 — Introducing The Fall 2008 Polo Ralph Lauren Collection
Tiffany, 8/12 — Fall Must-Have: Bangles by the Bunch
Sephora, 8/13 — Fall's Top 4 Trends
Neiman Marcus, 8/13 — Trends: FALL'S MAGNIFICENT SEVEN + FREE SHIPPING with the NM Card
Banana Republic, 8/12 — Your Fall offer is here + the Fall collection has arrived
RedEnvelope, 8/11 — A Midsummer Day's Dream -- UP TO 75% OFF!
Crate & Barrel, 8/12 — 3 ways to design your own sofa
Home Depot, 8/11 — Top Customer Reviewed Products for August

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