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  • August 7, 2008

AM Inbox: First reference to Halloween

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Oriental Trading, 8/5 — Throw the summer's best party & get free shipping
Oriental Trading gives us our first reference to Halloween. To help plan your Halloween campaigns, check out last year’s Halloween Season Finale and explore the Halloween tag.

Click to view this Oriental Trading email larger

Crate & Barrel, 8/5 — Shopping for the perfect wedding gift?
We’re kind of toward the end of the wedding season, but all the same Crate & Barrel is building awareness of their gift registry. Notice the integration of their forward-to-a-friend language to add a prominent viral component.

Click to view this Crate & Barrel email larger

Oriental Trading, 8/4 — New Children's Products Safety Standards
In the middle of the back-to-school season and with the holidays approaching, Oriental Trading is trying to reassure customers that they are on top of the new toy safety standards and concerned about the safety of children. This is messaging that Toys “R” Us has been active in using (see July 14 AM Inbox, Nov. 19 AM Inbox and Sept. 14 AM Inbox). It was good that Oriental Trading composed this message using HTML text, which improves rendering and ensure that more subscribers will be able to see the text; however, the message would have been stronger if an executive at the company would have signed the email. When someone puts their name on the line, the message just means more.

Click to view this Oriental Trading email larger

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Home Depot, 8/4 — The Home Depot + Back to School = Great Values
DisneyShopping, 8/4 — Exciting Back to School Essentials
Victoria’s Secret, 8/4 — Casual Class. Now in Session with Our New Denim & Tees.
Dell, 8/5 — Head Back to School with Up to $403 off Select Dell Systems
MLB, 8/5 — Back to school with MLB + get a risk-free trial of MLB.TV
Sports Authority, 8/5 — Go Back to School in Style + Free Shipping Deals
Sony, 8/4 — Be the best in class: Save on VAIO PC campus value packs
Dick’s Sporting Goods, 8/4 — Free Shipping on Select Daypacks Over $24.99
Barnes & Noble, 8/5 — This Week -- Coupons, Smart Back-to-School Gear, Fast & Free Delivery on Textbooks, More
Toys “R” Us, 8/5 — Reserve the Hottest Toy of the Year, plus Enter to Win Your Child a Role on Sesame Street!
Old Navy, 8/4 — Introducing Women's Petite & Tall, Only at Oldnavy.com, Plus Get 20% Off Your Order
Lands’ End, 8/5 — Exclusive Outerwear Premiere for subscribers!
eBags, 8/4 — Exclusive: Extra 20% off styles for Fall + new videos
Saks Fifth Avenue, 8/5 — Vince Trunk Show + Video
Newegg.com8/5 — You Pick Them, We Put Them on Sale: Exclusive Savings on Top-reviewed Products!
Banana Republic, 8/5 — Celebrate Three Unforgettable Decades of Style
Walgreens, 8/4 — Free Film Day Is August 6: Develop a Roll on Us!

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