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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Target, 8/8 — Saving 101: Sale on select dorm-friendly furniture + décor.
Target gives us our first reference to Halloween. For insights and inspiration for your Halloween campaigns, check out the Halloween 2009 Season Finale.
JCPenney, 8/8 — Calling All Friends & Family! Take An Extra 20% Off Almost Everything
JCPenney has been doing this for a while now, but I really like how they place their dot-whacks so that they break the grid. It makes them impossible to miss and adds some extra visual interest.
Neiman Marcus, 8/6 — Our Director of Styling answers your top questions!
Neiman Marcus puts a Q&A spin on their “Rundown” format in this email. It continues to be a great example of giving an editorial spin to a product promotion. You can find another example of “The Rundown” in the Feb. 24 AM Inbox.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Dell, 8/7 — Campus Essentials - Up to 65% off select electronics
Lillian Vernon, 8/8 — Start the Year with A+ School Gear + Twice the Discount Savings
Office Depot, 8/6 — 8/8 Sneak Peek + $10 Coupon = Back to School Savings
eBags, 8/6 — Extra 20% Off - Shop the bags our staff recommend for school
JC Whitney, 8/6 — One Last Roadtrip Prepare Now Plus $45 Off Your Order!
Williams-Sonoma, 8/6 — Experience the Superior Performance of New Staub Cookware
RitzCamera, 8/7 — How To Photograph Sunsets, Summer Savings, Bonus Lens Offers
Lane Bryant, 8/7 — Accept This Exclusive Invitation From Our Research Partner
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