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  • August 9, 2010

AM Inbox: First reference to Halloween

>>Email Design Look Book 2010: Our second annual collection of outstanding email designs is now available for free download.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Target, 8/8 — Saving 101: Sale on select dorm-friendly furniture + décor.‏
Target gives us our first reference to Halloween. For insights and inspiration for your Halloween campaigns, check out the Halloween 2009 Season Finale.

Click to view this Aug. 8, 2010 Target email full-sized

JCPenney, 8/8 — Calling All Friends & Family! Take An Extra 20% Off Almost Everything‏
JCPenney has been doing this for a while now, but I really like how they place their dot-whacks so that they break the grid. It makes them impossible to miss and adds some extra visual interest.

Click to view this Aug. 8, 2010 JCPenney email full-sized

Neiman Marcus, 8/6 — Our Director of Styling answers your top questions!
Neiman Marcus puts a Q&A spin on their “Rundown” format in this email. It continues to be a great example of giving an editorial spin to a product promotion. You can find another example of “The Rundown” in the Feb. 24 AM Inbox.

Click to view this Aug. 6, 2010 Neiman Marcus email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Dell, 8/7 — Campus Essentials - Up to 65% off select electronics‏
Lillian Vernon, 8/8 — Start the Year with A+ School Gear + Twice the Discount Savings‏
Office Depot, 8/6 — 8/8 Sneak Peek + $10 Coupon = Back to School Savings‏
eBags, 8/6 — Extra 20% Off - Shop the bags our staff recommend for school‏
JC Whitney, 8/6 — One Last Roadtrip Prepare Now Plus $45 Off Your Order!
Williams-Sonoma, 8/6 — Experience the Superior Performance of New Staub Cookware‏
RitzCamera, 8/7 — How To Photograph Sunsets, Summer Savings, Bonus Lens Offers‏
Lane Bryant, 8/7 — Accept This Exclusive Invitation From Our Research Partner‏
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