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  • August 9, 2012

AM Inbox: First reference to Halloween

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Oriental Trading, 8/8 — No bones about it, savings are in the bag - shipping is free
Oriental Trading gives us our first reference to Halloween in this email that’s completely dedicated to the holiday. This is pretty much the same time that Halloween messaging started last year. For insights and inspiration for your own Halloween campaigns, check out the Halloween 2011 Season Finale.

Aug. 8, 2012 Oriental Trading email

Lane Bryant, 8/8 — Made For Each Other - Colored Denim & Graphic Tees
Subtlety is underrated. I really like how this Lane Bryant email indirectly references the UK-hosted Olympics by promoting “Britannia-inspired” tees and using the headline “From London with Love.”

Aug. 8, 2012 Lane Bryant email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Disney Store, 8/8 — You Name It! Personalized Jackets & Backpacks for Kids
Sears, 8/8 — 50% off Dockers uniforms - a smart start for school
Dell, 8/8 — Prepare for class with the NEW Inspiron 15R.
Victoria’s Secret, 8/8 — Live in What You Love. Check Out PINK's New Campus Essentials.
Sony, 8/8 — Award-Winning PC, FREE Sheet Battery Offer, Cameras and More | Head Back to School with Sony's Latest Innovations
Wayfair, 8/8 — Home Entertainment Essentials: Bring the games couchside
J. Jill, 8/8 — All zipped up and ready to go!
Orvis, 8/8 — Wearing is believing. Experience The World's Softest Sweatshirt.
Norm Thompson, 8/8 — Choose which OUTFIT you'd like to WIN | $5 OFF
Neiman Marcus, 8/8 — Free Brooch during Trend Event, includes CUSP!

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