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  • February 12, 2011

AM Inbox: First reference to graduation

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Ann Taylor, 2/10 — LIMITED TIME: Enjoy 30% Off Your Purchase Of A Full-Price Jacket & Matching Bottom!
Although we don’t typically see graduation messaging until late April, with the earliest messaging generally arriving in March, it’s hard not to see this Ann Taylor email as the first graduation messaging of the year. It’s very similar to the messaging that they used last year (see Graduation 2010 Season Finale).

Click to view this Feb. 10, 2011 Ann Taylor email full-sized

The messaging on the landing page (below) has a new angle that justifies the earlier send date. They’re targeting apparel purchases for first job interviews, which usually happen well in advance of graduation.

Click to view this landing page for a Feb. 10, 2011 Ann Taylor email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Ross-Simons, 2/10 — Guaranteed Valentine's Day Delivery Ends TODAY at 3pm ET - 30% Off‏
Barnes & Noble, 2/10 — ENDS TODAY! Free Expedited Shipping on NOOKcolor for Valentine's Day‏
Blue Nile, 2/10 — 20% Off Diamond Earrings + Free Overnight Shipping Upgrade‏
NikeStore, 2/10 — The Wait is Over. Introducing the Nike Air Max+ 2011‏
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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