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  • February 25, 2011

AM Inbox: First reference to Easter

I’m back from Responsys Interact 2011 and will be bringing us up-to-date over the next few days. For insights from the show, check out Takeaways from Responsys Interact 2011.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Williams-Sonoma, 2/20 — Our Easter Assortment Has Arrived- Shop Online‏
Williams-Sonoma gives us our first reference to Easter, which is on Apr. 24 this year, nearly three weeks later than it was last year. For insights and inspiration for your Easter campaigns, check out the Easter 2010 Season Finale.

Click to view this Feb. 20, 2011 Williams-Sonoma email full-sized

Neiman Marcus, 2/19 — Our stylists + 4 versatile pieces = Unlimited WAYS TO WEAR‏
At Responsys Interact 2011, I sat on a panel about email innovation and trends. One of the trends that I talked about was the editorial style that’s being adopted by email marketers, where products are promoted through educational content, such as “how to” info and trendspotting. I namechecked Neiman Marcus as a great practitioner of this approach and this email is a good example of what they routinely do. Here’s the landing page for the email.

Click to view this Feb. 19, 2011 Neiman Marcus email full-sized

Here’s the animated portion of this email:

Animated portion of Feb. 19, 2011 Neiman Marcus email

In this email, Neiman Marcus also changes their preheader content, replacing their share links with a Facebook community link. [Update: This community link is apparently a new offering from CheetahMail that enables subscribers to “like” a brand with one click in the email, rather than linking them to the brand’s Facebook page where they have to click the “like”button again.] Here’s the previous preheader design from a Feb. 18 email:

Click to view this Feb. 18, 2011 Neiman Marcus email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Oriental Trading, 2/22 — Easter Sneak Peep! Over 170 NEW items + free shipping‏
Staples, 2/22 — There's still time to put some presidents back in your pocket!
Toys “R” Us, 2/21 — Presidents’ Day Cyber Sale! Save up to 20% on Hundreds of Toys PLUS Free Shipping‏
Office Depot, 2/22 — Celebrate President's Day All Week Long!
Williams-Sonoma, 2/19 — Save an Extra 25% Off All Sale Items – Presidents’ Day Sale Ends Monday!‏
RitzCamera, 2/19 — President's Day Savings Plus The Latest Digital Releases‏
Linens ’n Things, 2/20 — Last Chance to Celebrate Presidential Savings!‏
Lillian Vernon, 2/20 — Celebrate President's Day - Receive Double Offer - Hurry 48 Hours Only‏
Dell, 2/21 — Presidents' Day Sale - Today Only! Save up to 45% off select systems‏
Urban Outfitters, 2/21 — Win Free Shoes For A Year!
Kohl’s, 2/22 — We're Giving Away $10,000 Scholarships!
Drs. Foster & Smith, 2/19 — Parents and Kids - Read "A Home for Porchie" at Our NEW Kid's Learning Center!
Linens ’n Things, 2/22 — Spring is just Around the Corner!
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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