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The latest in marketing strategy, technology, and innovation.

  • April 16, 2012

AM Inbox: First reference to Earth Day + Buy.com redesign

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Gilt Groupe, 4/13 — Gilt MAN Finds: Calder Originals Handmade Leather Cases, Munitio Headphones, n.d.c. made by hand & R13 Denim, Earth Day: Nature-Inspired Home Accents and more Starts Today at Noon ET
Gilt gives us our first reference to Earth Day, which is Apr. 22. For insights and inspiration for your campaigns, check out the Earth Day 2011 Season Finale.

Apr. 13, 2012 Gilt Groupe email
View this email full-sized.

Buy.com, 4/13 — We're giving you 13% Cash Back* for Friday the 13th!
Buy.com has redesigned their emails starting with an Apr. 9 email, giving them much more structure and emphasizing Merchant partners. In the previous design, products where simply displayed in a single column. The new design groups products into categories, highlighting six products and a Merchant partner. The new design also increases the width of emails to 650 pixels from 600 previously to accommodate the 3-wide product grid. The new design also includes a featured product at the top of the email along with share-with-your-network (SWYN) links, including one for Pinterest. Here’s the new design (left) and the previous design from an Apr. 7 email:

Apr. 13, 2012 Buy.com emailApr. 7, 2012 Buy.com email
View Apr. 13 email full-sized. View Apr. 7 email full-sized.

American Eagle Outfitters, 4/13 — Help Us Celebrate 1,000,00 App Downloads.
Ignoring that they left a zero off of 1 million in the subject line, this email applies a social endorsement of American Eagle’s family of mobile apps. They also use hitting this milestone as an occasion to have a sale that drives further interest in app usage and downloads. Smart.

Apr. 13, 2012 American Eagle Outfitters email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Wayfair, 4/13 — A little bit scary, but fun. Movie night at home.
Alibris, 4/13 — 13% Off for Friday the 13th | Luck's got nothing to do with it
Musician’s Friend, 4/13 — Musician, Save 13% This Friday The 13th
Sears, 4/13 — Stalk Friday the 13th savings: Extra 10% off coupon (online & in store): See inside
Norm Thompson, 4/13 — Fri. the 13th | Lucky You | 15% Off Everything
Cooking.com, 4/13 — It's Your Lucky Day!
Sears, 4/15 — A tax refund-worthy sale! Extra 5-15% off appliances, fitness & more
Eddie Bauer, 4/14 — 15% Off. 4 Days Only. Tax Day Relief.‏
Spiegel, 4/15 — Tax day break: Save 50%
Smart Bargains, 4/14 — Mother's Day Gift Preview - 70% Off & More + Free Shipping
Harry & David, 4/13 — Only the best for mom. Free Delivery with any $49 purchase.
Ross-Simons, 4/12 — Introducing the Mother's Day Gift Guide! Plus, Enjoy 25% Off
Williams-Sonoma, 4/13 — A Fresh Scent Mom Will Love
Brookstone, 4/12 — POLLEN ALERT...Save $50-$150 on Pure Ion Air Cleaner
Montgomery Ward, 4/12 — Outdoor Furniture for Fun under the Sun (& Stars!)‏
Home Depot, 4/15 — Shop Grills That Won't Burn Your Budget
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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